AMSOIL, Off-Road Racing and NBC

Official Oil partnership puts AMSOIL live on network television

AMSOIL Super Team driver Scott Douglas will be surrounded by High Definition NBC and SPEED Channel cameras in 2008.

In the early winter months of 2005, AMSOIL set out on a mission to become the top motor oil company in Championship Off-Road Racing (CORR). That year saw the emergence of the AMSOIL/Kumho Tires Super Team, a group of the sport's premiere short-course off-road racers. The AMSOIL drivers began stockpiling wins and podium finishes and challenged the biggest names in the sport for the championship crown.

Long-time AMSOIL-sponsored driver Mike Oberg, the 2006 CORR Rookie of the Year, will make a full-time return to the series this year. The Eagle River, Wis. native will be a major contender in the Pro 2 class and will be looking to get his hands back on the Jason Baldwin Memorial Cup that he won in the winner-take-all final race of 2006. Oberg is one of only two men ever to drive a twowheel drive truck to a win in a "Cup" race that also features a full field of Pro 4 (4wd) trucks.

"AMSOIL has been great for our program the past few years," says Oberg. "Our goal is to return to CORR and win a championship. The sport is growing and there are a lot of new faces on the starting line, but we've won there before and we'll win there again."

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High Quality Base Oils Essential for High Quality Lubes

According to "The Practical Handbook of Machinery Lubrication," high quality base oils are essential in the blending of high quality lubricants. "An inferior base oil cannot be converted into a premium product simply by the inclusion of an additive. Using a poor-quality oil on a continuing basis and attempting to overcome its poor lubricating qualities with some special additive is illogical. Better to determine the manufacturer's recommendation as to the minimum API service rating required and then regularly use a blended lubricant of a higher service classification than originally recommended, if an improvement in lubrication is the objective." AMSOIL synthetic motor oils are manufactured with superior quality synthetic base oils and premium additive packages that provide second-to-none protection and performance.

Snowmobile Sales Rise

Early season snow this winter was beneficial to the snowmobile industry. A national survey conducted for Powersports Business reveals U.S. snowmobile sales were on the upswing. In fact, 49 percent of dealers reported increased sales over last season, with an average growth of 41 percent. The January survey of 151 dealers in 23 states also showed increased sales of parts and accessories, with nearly 70 percent of dealers reporting substantially higher or somewhat higher sales over last season.

Snowmobile Sales Survey Results
Up from last season	49%
Down from last season	26%
Same as last season	25%

Motorcycle Sales Continue to Increase

The demographics of the average motorcyclist have changed, and they want to buy products from knowledgeable retailers.

Available in many sizes and forms, including cruisers, touring bikes, sport bikes, choppers, dirt bikes and scooters, motorcycle popularity continues to soar. In fact, according to the Motorcycle Industry Council (MIC), new motorcycle sales have increased every year since 1992. Of the 1.1 million new bikes purchased by U.S. consumers in 2005, 70 percent were on-highway models, while the rest were off-highway and dual-use models. Parts, accessories and clothing also comprise a large portion of sales in the retail motorcycle industry as bikers spend billions of dollars to upgrade the looks, comfort, speed and usability of their bikes.

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