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	<title>UpMPG  Blog</title>
	<link>http://www.upmpg.com/blog</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Tue, 03 Mar 2009 03:53:02 +0000</pubDate>
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	<wp:category><wp:category_nicename>uncategorized</wp:category_nicename><wp:category_parent></wp:category_parent><wp:cat_name><![CDATA[Uncategorized]]></wp:cat_name></wp:category>
	<wp:category><wp:category_nicename>upmpg</wp:category_nicename><wp:category_parent></wp:category_parent><wp:cat_name><![CDATA[UpMPG]]></wp:cat_name></wp:category>
	<wp:tag><wp:tag_slug>amsoil</wp:tag_slug><wp:tag_name><![CDATA[amsoil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>amsoil-motor-oil</wp:tag_slug><wp:tag_name><![CDATA[amsoil motor oil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>amsoil-oil</wp:tag_slug><wp:tag_name><![CDATA[amsoil oil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>amsoil-price</wp:tag_slug><wp:tag_name><![CDATA[amsoil price]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>bobby-unser</wp:tag_slug><wp:tag_name><![CDATA[bobby unser]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>drain-interval</wp:tag_slug><wp:tag_name><![CDATA[drain interval]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>extended-drain</wp:tag_slug><wp:tag_name><![CDATA[extended drain]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>gear-lube</wp:tag_slug><wp:tag_name><![CDATA[gear lube]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>gear-oil</wp:tag_slug><wp:tag_name><![CDATA[gear oil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>jeep</wp:tag_slug><wp:tag_name><![CDATA[jeep]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>lubricant-price</wp:tag_slug><wp:tag_name><![CDATA[lubricant price]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>lubricants</wp:tag_slug><wp:tag_name><![CDATA[lubricants]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>motor-oil</wp:tag_slug><wp:tag_name><![CDATA[motor oil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>motoroil</wp:tag_slug><wp:tag_name><![CDATA[motoroil]]></wp:tag_name></wp:tag>
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	<wp:tag><wp:tag_slug>oil-change</wp:tag_slug><wp:tag_name><![CDATA[oil change]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>oil-change-interval</wp:tag_slug><wp:tag_name><![CDATA[oil change interval]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>performance-gear-lube</wp:tag_slug><wp:tag_name><![CDATA[performance gear lube]]></wp:tag_name></wp:tag>
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	<wp:tag><wp:tag_slug>racing-oil</wp:tag_slug><wp:tag_name><![CDATA[racing oil]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>severe-gear</wp:tag_slug><wp:tag_name><![CDATA[severe gear]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>synthetic</wp:tag_slug><wp:tag_name><![CDATA[synthetic]]></wp:tag_name></wp:tag>
	<wp:tag><wp:tag_slug>synthetic-gear-lube</wp:tag_slug><wp:tag_name><![CDATA[synthetic gear lube]]></wp:tag_name></wp:tag>
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	<wp:tag><wp:tag_slug>volkswagen</wp:tag_slug><wp:tag_name><![CDATA[volkswagen]]></wp:tag_name></wp:tag>
		<item>
<title>3,000-Mile Oil Change Comes Under Fire</title>
<link>http://www.upmpg.com/blog/?p=3</link>
<pubDate>Sun, 14 Dec 2008 20:32:24 +0000</pubDate>
<dc:creator><![CDATA[admin]]></dc:creator>

		<category><![CDATA[UpMPG]]></category>

		<category domain="category" nicename="upmpg"><![CDATA[UpMPG]]></category>

		<category domain="tag"><![CDATA[drain interval]]></category>

		<category domain="tag" nicename="drain-interval"><![CDATA[drain interval]]></category>

		<category domain="tag"><![CDATA[extended drain]]></category>

		<category domain="tag" nicename="extended-drain"><![CDATA[extended drain]]></category>

		<category domain="tag"><![CDATA[motor oil]]></category>

		<category domain="tag" nicename="motor-oil"><![CDATA[motor oil]]></category>

		<category domain="tag"><![CDATA[motoroil]]></category>

		<category domain="tag" nicename="motoroil"><![CDATA[motoroil]]></category>

		<category domain="tag"><![CDATA[oil change]]></category>

		<category domain="tag" nicename="oil-change"><![CDATA[oil change]]></category>

		<category domain="tag"><![CDATA[oil change interval]]></category>

		<category domain="tag" nicename="oil-change-interval"><![CDATA[oil change interval]]></category>

		<category domain="tag"><![CDATA[synthetic oil]]></category>

		<category domain="tag" nicename="synthetic-oil"><![CDATA[synthetic oil]]></category>

<guid isPermaLink="false">http://www.upmpg.com/blog/?p=3</guid>
<description></description>
<content:encoded><![CDATA[The standard 3,000-mile oil change interval is under attack. Promoted for years by most motor oil companies and quick lube businesses as an essential part of proper vehicle maintenance, the public has become much more skeptical in recent years. In fact, searches for "3,000 mile oil change" in top Internet search engines such as Google and Yahoo! primarily yield articles and blog postings that challenge the practice and refer to it as a "scam" or "myth."

<a title="AMSOIL Synthetic Motor Oil Information" href="http://www.amsoil.com/a/synthetic-motor-oil-engine-oil?zo=278060">AMSOIL synthetic motor oil</a> was introduced in 1972 as the only motor oil on the market recommended for 25,000-mile/one year drain intervals, and the company has spent much of the last 36 years as the lone voice promoting the benefits of extended drain intervals. However, AMSOIL has recently welcomed an increasing number of companies and organizations to the party. Although they still don't recommend drain intervals as long as AMSOIL recommendations, the momentum is growing.

Vehicle manufacturers have mostly recommended oil change intervals exceeding 3,000 miles in recent years. In fact, most recommend intervals of 5,000 miles or more. Ford Motor Company recommends drain intervals of 7,500 miles in its model year 2007 and newer vehicles, while other manufacturers incorporate oil monitoring systems in their newer vehicles that allow motorists to extend drain intervals even further.

In its December 2006 issue, Consumer Reports encourages drivers to follow the longer oil change recommendations of vehicle manufacturers, saying, "Although oil companies and quick-lube shops like to promote this idea [that engine oil should be changed every 3,000 miles], it's usually not necessary. Go by the recommended oil-change schedule in your vehicle's owner's manual. Most vehicles driven under normal conditions can go 7,500 miles or more between oil changes. Some models now come with a monitoring system that alerts the driver when the oil needs changing. Depending on driving conditions, these can extend change intervals to 10,000 or 15,000 miles."

Steve Ritter, senior editor of Chemical &amp; Engineering News, writes, "Conventional wisdom has held that the oil should be changed about every 3,000 miles. This notion has been ingrained into people's heads for decades, in part as a marketing ploy by oil companies. The 3,000-mile interval made sense when engines used single-grade nondetergent oils. But with the latest oils and car designs, it's no longer necessary to change oil that often under normal driving conditions."

Concerned about the effects of used oil on the environment and responding to research thatindicates 73 percent of California drivers change motor oil more often than their vehicle's manufacturer recommends, the California Environmental Protection Agency and its Integrated Waste Management Board (CIWMB) have emerged as another strong opponent of the 3,000-mile oil change. The group recently launched a public information program and website (www.3000milemyth.org) designed to "bust the 3,000-mile myth" and encourage drivers to reduce used oil volume by following the longer oil drain recommendations of vehicle manufacturers.

"Used motor oil poses a great risk to the environment," said CIWMB Chair Margo Reid Brown. "With better made cars and the rise of synthetic oils, the 3,000-mile standard is not always recommended."

Most recently, General Motors announced its support of the CIWMB program to educate drivers about oil change intervals. According to GM, standard 3,000- mile oil change recommendations are based on outdated engine and oil technology, and the company instead recommends changing oil based on its Oil Life System. Currently included on over 97 percent of all GM vehicles sold in the U.S., the GM Oil Life System typically allows drivers to extend drain intervals up to 10,000 miles through use of a computer-based software algorhythm that measures vehicle operating conditions. With 31 million vehicles on the road equipped with the Oil Life System, GM spokesman Tom Henderson claims following its recommendations rather than the 3,000-mile rule could save 100 million gallons of oil annually.

In addition to the environmental benefits associated with less waste oil, extended drain intervals save consumers money. For example, customers who purchase conventional oil at $3 or more per quart, drive 12,000 miles per year and follow 3,000-mile oil change recommendations spend atleast $60 per year on oil alone (assuming a five-quart sump capacity). <a title="AMSOIL Dealership Information" href="http://www.upmpg.com/dealership_contact.htm">AMSOIL Dealers</a> and <a title="Preferred Customer Information" href="http://www.upmpg.com/preferred_customer.htm">AMSOIL Preferred Customers</a> who pay $6.45 per quart (based on case pricing) under the same conditions pay only $32.25 per year.

"When it comes to oil changes, less is more," claims the CIWMB. "You'll have more money in your wallet by changing your oil less, and fewer oil changes mean less oil that needs to be safely managed and recycled."

Premium <a title="Synthetic Motor Oil Information" href="http://www.amsoil.com/a/synthetic-motor-oil-engine-oil?zo=278060">AMSOIL synthetic motor oils</a> offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation's dependence on foreign oil.]]></content:encoded>
<wp:post_id>3</wp:post_id>
<wp:post_date>2008-12-14 12:32:24</wp:post_date>
<wp:post_date_gmt>2008-12-14 20:32:24</wp:post_date_gmt>
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<item>
<title>AMSOIL Severe Gear Synthetic Gear Lubes Demonstrate Superior Shear Stability</title>
<link>http://www.upmpg.com/blog/?p=4</link>
<pubDate>Mon, 15 Dec 2008 02:30:11 +0000</pubDate>
<dc:creator><![CDATA[admin]]></dc:creator>

		<category><![CDATA[UpMPG]]></category>

		<category domain="category" nicename="upmpg"><![CDATA[UpMPG]]></category>

		<category domain="tag"><![CDATA[gear lube]]></category>

		<category domain="tag" nicename="gear-lube"><![CDATA[gear lube]]></category>

		<category domain="tag"><![CDATA[gear oil]]></category>

		<category domain="tag" nicename="gear-oil"><![CDATA[gear oil]]></category>

		<category domain="tag"><![CDATA[performance gear lube]]></category>

		<category domain="tag" nicename="performance-gear-lube"><![CDATA[performance gear lube]]></category>

		<category domain="tag"><![CDATA[racing gear lube]]></category>

		<category domain="tag" nicename="racing-gear-lube"><![CDATA[racing gear lube]]></category>

		<category domain="tag"><![CDATA[severe gear]]></category>

		<category domain="tag" nicename="severe-gear"><![CDATA[severe gear]]></category>

		<category domain="tag"><![CDATA[synthetic]]></category>

		<category domain="tag" nicename="synthetic"><![CDATA[synthetic]]></category>

		<category domain="tag"><![CDATA[synthetic gear lube]]></category>

		<category domain="tag" nicename="synthetic-gear-lube"><![CDATA[synthetic gear lube]]></category>

<guid isPermaLink="false">http://www.upmpg.com/blog/?p=4</guid>
<description></description>
<content:encoded><![CDATA[The extreme pressures and temperatures generated by modern vehicles increase stress on gear lubricants and can lead to a serious condition known as thermal runaway. As temperatures in the differential climb upward, gear lubricants lose viscosity and load carrying capacity. When extreme loads break the lubricant film, metal-to-metal contact occurs, increasing friction and heat. This increased friction and heat, in turn, results in further viscosity loss, which further increases friction and heat. As heat continues to spiral upward, viscosity continues to spiral downward. Thermal runaway is a vicious cycle that leads to irreparable equipment damage from extreme wear, and ultimately catastrophic gear and bearing failure.
<div style="text-align: center;"><img src="http://www.upmpg.com/blog_pics/2008/2008-9_svo_pic.jpg" alt="Gear Lube Gear Failure" width="350" height="368" /></div>
In order to ensure continued viscosity protection in high-shear conditions, it is required that SAE 75W-140 automotive gear lubes stay in grade throughout the CEC L-45-A-99 (KRL) 20-Hour Shear Test. AMSOIL recently subjected Severe Gear 75W-140 Synthetic Gear Lube (SVO) and four competing 75W-140 gear lubes to KRL shear stability testing.

SAE J306 standards dictate SAE 140 gear lubes maintain a minimum 24.0 cSt viscosity. Although each of the test oils met this standard before testing began, each competitor failed to stay in grade following the test. In fact, two experienced viscosity losses so dramatic that they dropped well below SAE 140 requirements and all the way down to an SAE 85 viscosity. AMSOIL Severe Gear, on the other hand, easily retained its viscosity within SAE J306 requirements, indicating its superior ability to protect against thermal runaway by maintaining its protection qualities in severe, high shear operating conditions.
<table border="0" cellspacing="0" cellpadding="0" width="90%" summary="Synthetic Gear Lube Comparison">
<tbody>
<tr>
<td width="32%"><strong>Brand</strong></td>
<td width="17%"><strong>cSt Before</strong></td>
<td width="17%"><strong>Result</strong></td>
<td width="17%"><strong>cSt After</strong></td>
<td width="17%"><strong>Viscosity Loss (%)</strong></td>
</tr>
<tr>
<td>AMSOIL SVO 75W-140</td>
<td>24.90</td>
<td><span style="color: #0000ff;"><strong>Passed</strong></span></td>
<td>24.56</td>
<td>1.37</td>
</tr>
<tr>
<td>Redline 75W-140</td>
<td>26.27</td>
<td><span style="color: #ff0000;"><strong>Failed</strong></span></td>
<td>21.59</td>
<td>17.81</td>
</tr>
<tr>
<td>Royal Purple 75W-140</td>
<td>33.70</td>
<td><span style="color: #ff0000;"><strong>Failed</strong></span></td>
<td>21.06</td>
<td>37.51</td>
</tr>
<tr>
<td>Lucas 75W-140</td>
<td>27.39</td>
<td><span style="color: #ff0000;"><strong>Failed</strong></span></td>
<td>8.94</td>
<td>67.36</td>
</tr>
<tr>
<td>Torco 75W-140</td>
<td>29.33</td>
<td><span style="color: #ff0000;"><strong>Failed</strong></span></td>
<td>8.75</td>
<td>70.17</td>
</tr>
</tbody></table>
AMSOIL also took the opportunity to subject Severe Gear 75W-110 Synthetic Gear Lube (SVT) to KRL testing. SAE J306 standards dictate SAE 110 gear lubes maintain a minimum 18.5 cSt viscosity. Like Severe Gear 75W-140, SVT demonstrated its superior protection qualities by easily retaining its viscosity and staying in grade.
<table border="0" cellspacing="0" cellpadding="0" width="90%" summary="AMSOIL 75W-110 Synthetic Gear Lube Comparison">
<tbody>
<tr>
<td width="32%"><strong>Brand</strong></td>
<td width="17%"><strong>cSt Before</strong></td>
<td width="17%"><strong>Result</strong></td>
<td width="17%"><strong>cSt After</strong></td>
<td width="17%"><strong>Viscosity Loss (%)</strong></td>
</tr>
<tr>
<td>AMSOIL SVT 75W-110</td>
<td>19.92</td>
<td><span style="color: #0000ff;"><strong>Passed</strong></span></td>
<td>19.73</td>
<td>0.95</td>
</tr>
</tbody></table>
The graph indicates the viscosity losses experiencedby each of the tested gear lubes:
<table border="0" cellspacing="0" cellpadding="0" align="center" summary="Gear Lube Graph">
<tbody>
<tr>
<td align="center"><span style="font-size: medium;"><strong>KRL Shear Stability Test</strong></span>
CEC L-45-A-99 (20 Hours)
<a title="Larger Graph Click Here" href="http://www.upmpg.com/blog_pics/2008/2008-09_svo_graph_lrg.jpg"><img src="http://www.upmpg.com/blog_pics/2008/2008-09_svo_graph_sm.gif" border="0" alt="Gear Lube Graph" width="350" height="197" />
Larger view click picture</a></td>
</tr>
</tbody></table>
The superior viscosity protection, viscosity index and shear stability properties of <a title="AMSOIL Synthetic Severe Gear Gear Lubes Information" href="http://www.amsoil.com/a/synthetic-gear-oil?zo=278060">AMSOIL Severe Gear Synthetic Gear Lubes</a> effectively protect equipment from the devastating effects of thermal runaway. Severe Gear Synthetic 75W-90, 75W-110 and 75W-140 Gear Lubes are ideal for severe-duty applications, including towing, hauling, steep hill driving, commercial use, plowing, racing, off-road use, rapid acceleration, frequent stop-and-go operation and high ambient temperatures.
<div style="text-align: center;"><a title="AMSOIL Synthetic Severe Gear Gear Lubes Information" href="http://www.amsoil.com/a/synthetic-gear-oil?zo=278060"><img class="aligncenter" src="http://www.upmpg.com/blog_pics/2008/2008-9_svo_svg_svt.jpg" border="0" alt="AMSOIL Synthetic Gear Lubes" width="300" height="221" /></a></div>]]></content:encoded>
<wp:post_id>4</wp:post_id>
<wp:post_date>2008-12-14 18:30:11</wp:post_date>
<wp:post_date_gmt>2008-12-15 02:30:11</wp:post_date_gmt>
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	</item>
<item>
<title>State of the Lubricants Industry Report</title>
<link>http://www.upmpg.com/blog/?p=5</link>
<pubDate>Mon, 15 Dec 2008 18:47:22 +0000</pubDate>
<dc:creator><![CDATA[admin]]></dc:creator>

		<category><![CDATA[UpMPG]]></category>

		<category domain="category" nicename="upmpg"><![CDATA[UpMPG]]></category>

		<category domain="tag"><![CDATA[amsoil price]]></category>

		<category domain="tag" nicename="amsoil-price"><![CDATA[amsoil price]]></category>

		<category domain="tag"><![CDATA[lubricant price]]></category>

		<category domain="tag" nicename="lubricant-price"><![CDATA[lubricant price]]></category>

		<category domain="tag"><![CDATA[lubricants]]></category>

		<category domain="tag" nicename="lubricants"><![CDATA[lubricants]]></category>

		<category domain="tag"><![CDATA[motoroil price]]></category>

		<category domain="tag" nicename="motoroil-price"><![CDATA[motoroil price]]></category>

		<category domain="tag"><![CDATA[synthetic oil pricing]]></category>

		<category domain="tag" nicename="synthetic-oil-pricing"><![CDATA[synthetic oil pricing]]></category>

		<category domain="tag"><![CDATA[synthetic price]]></category>

		<category domain="tag" nicename="synthetic-price"><![CDATA[synthetic price]]></category>

<guid isPermaLink="false">http://www.upmpg.com/blog/?p=5</guid>
<description></description>
<content:encoded><![CDATA[When people think of the oil industry, the first thing that usually comes to mind is the cost of fuel. When oil and fuel cost more, everything costs more. It's not just at the pump; groceries cost more, deliveries cost more and of course, motor oil costs more. While AMSOIL produces only synthetic lubricants, the company is still hit hard by high oil prices.

An example of how shock waves from current market volatility will be felt lies in the auto industry. Up to now, automakers have protected themselves from market fluctuations by locking into long-term contracts with steel producers. That's why the large increases in steel prices haven't driven up the costs of new vehicles. But those contracts are starting to run out. The same sort of scenario is playing out with every other commodity. Copper, zinc, aluminum, platinum, magnesium and plastic are all skyrocketing in price. According to Ward's Automotive, in the near future a $20,000 vehicle will be a $30,000 vehicle, a $30,000 vehicle will be a $40,000 vehicle and so on.

<span style="color: #0000cc;"><strong>Raw Materials</strong></span>
Ingredients of synthetic lubes, additives and base stocks, even synthetic base stocks, have some basis in crude oil and natural gas. The unprecedented increase in crude oil over the past year is driving the costs of key chemicals up sharply and often. Butane, ethylene, propylene, benzene and other chemicals used to produce base oils have all skyrocketed in price. Over the past 12 months, the price of base oils used in the production of AMSOIL synthetic lubricants has risen by 47 percent. Additives have been greatly affected as well. Diesel oil additives are up 24 percent, two-stroke oil additives are up 27 percent and gasoline engine oil additives are up 25 percent, all in the past six months. The price increases from AMSOIL chemical and raw material suppliers are issued so frequently and with such significant impact that it's almost impossible to maintain sufficient pricing levels. And more price increases are in the pipeline.

<span style="color: #0000cc;"><strong>Packaging</strong></span>
The price of plastic has risen dramatically due to the increased price of crude oil, and AMSOIL is greatly affected. Plastic packaging, including quarts, gallons, pails and twin packs, has risen in price by over 14 percent in the past 12 months, and plastic cap prices have risen 21 percent in the past 12 months. In addition, steel drums have risen in price by 39.5 percent in the past six months alone.

<span style="color: #0000cc;"><strong>Freight</strong></span>
Freight companies commonly use fuel surcharges to cope with fluctuations in the price of fuel. Twelve months ago, AMSOIL paid a fuel surcharge of $0.35 per mile. Currently, the company pays $0.71 per mile, and has paid as much as $0.81 per mile. Fuel surcharges are in addition to regular freight rates, and current fuel surcharges nearly double the cost of shipping. Additionally, fuel surcharges apply to everything coming in and going out, so AMSOIL pays a fuel surcharge and freight on packaging as it comes in and again when it is shipped out as finished product.
<p style="text-align: center;"><a title="Larger image click picture" href="http://www.upmpg.com/blog_pics/2008/2008_lube_ind_lrg.jpg"><img class="aligncenter" title="Larger image click picture" src="http://www.upmpg.com/blog_pics/2008/2008_lube_ind_sm.jpg" alt="State of the Lubricants Industry" width="400" height="225" /></a></p>
<span style="color: #0000cc;"><strong>Supply &amp; Demand</strong></span>
While demand for finished lubricants continues to rise, supply has remained tight. China, India, South Africa and other densely-populated countries are using more oil all the time. In addition, competition for many of the chemicals used to produce lubricants continues to increase. For example, the demand for biofuels has dramatically increased the demand for the crops used in their production, which has in turn increased the demand for fertilizer. Many chemical fertilizers are formulated with raw materials derived from the same chemicals used to produce additives, further depleting supplies.
<table border="0" cellspacing="0" cellpadding="0" width="360" align="center" summary="FERTILIZER DEMAND SULFUR">
<tbody>
<tr>
<td><a title="Larger Graph click picture" href="http://www.upmpg.com/blog_pics/2008/2008-9_fertilizer_lrg.jpg"><img title="Larger Graph click picture" src="http://www.upmpg.com/blog_pics/2008/2008-9_fertilizer_sm.jpg" alt="Fertilizer Graph" width="400" height="218" /></a>
<em>Seventy percent of sulfur produced is used in fertilizers. Sulfur prices went from $60 to $452 since Q2 2007 - an increase of 650 percent.</em></td>
</tr>
<tr>
<td><a title="Larger Graph click picture" href="http://www.upmpg.com/blog_pics/2008/2008-9_rock_phos_lrg.jpg"><img title="Larger Graph click picture" src="http://www.upmpg.com/blog_pics/2008/2008-9_rock_phos_sm.jpg" alt="Rock Phosphate Graph" width="400" height="234" /></a>
<em>Ninety-five percent of phosphate rock is used in fertilizers. Phosphate rock prices increased from $20/MT in March 2007 to $400/MT in March 2008. That's an increase of 1,900% in the last year, and 430% just since the end of 2007.</em></td>
</tr>
</tbody></table>
Lithium is another common ingredient necessary to grease production that is being used up quickly by other industries. Lithium is a silver-white, soft alkali metal that, under normal conditions, is the lightest metal and least dense solid element. Lithium hydroxide, a lithium derivative, is primarily used in the grease industry, with demand growing at a steady 2 percent per year over the last 20 years. Lithium-based greases are popular in automotive, industrial, military, aircraft and marine applications. Lithium is also used in glass and cement applications, and has the ability to store electrical energy. Lithium carbonate is an important component in batteries for mobile phones, laptops, camcorders, cameras and electric and hybrid cars. With the popularity of portable electronic devices, and environmental concerns increasing demand for electric and hybrid cars to unprecedented levels, demand for lithium is increasing and will continue to increase. For example, Toyota plans to offer only hybrid vehicles by 2020.

Political instability around the globe, rampant speculation, restricted access to new sources, lack of investment in new production and a weak U.S. dollar are major issues affecting the current state of volatility. These issues are outside even the U.S. government's control and all have some impact on the lubricants industry by affecting prices.

<span style="color: #0000cc;"><strong>Current Trends</strong></span>
Vehicle manufacturers are under pressure to provide more efficient cars and trucks. As a result, many have begun recommending lower-viscosity motor oils as a way of improving fuel efficiency.
<p style="text-align: center;"><a title="Larger Graph click picture" href="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph1_lrg.jpg"><img class="aligncenter" title="Larger Graph click picture" src="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph1_sm.jpg" alt="Trends Graph 1" width="400" height="208" /></a></p>
As environmental concerns continue driving trends toward fuel efficiency and reduced waste, quality becomes more important. As a result, top-tier, high mileage and synthetic oils now account for almost 20 percent of the North American personal car motor oil (PCMO) market and continue to gain ground.
<p style="text-align: center;"><a title="Larger Graph click picture" href="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph2_lrg.jpg"><img class="aligncenter" title="Larger Graph click picture" src="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph2_sm.jpg" alt="Trends Graph 2" width="400" height="214" /></a></p>
Heavy-duty diesel applications are facing many of the same trends. Higher value, biofuels compatibility, extended drain capability and fuel economy are hot topics among heavy-duty diesel owners. In addition, the EPA recently acknowledged that lubricants in general can deliver a 1-2 percent improvement in fuel economy, increasing the trend toward quality oils.
<p style="text-align: center;"><a title="Larger Graph click picture" href="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph3_lrg.jpg"><img class="aligncenter" title="Larger Graph click picture" src="http://www.upmpg.com/blog_pics/2008/2008-9_trends_graph3_sm.jpg" alt="Trends Graph 3" width="400" height="254" /></a></p>
<span style="color: #0000cc;"><strong>Future Trends</strong></span>
Environmental concerns look to be the driving force behind future lubricant trends. Improved fuel economy, reduced emissions, maximum engine cleanliness, improved durability and extended oil drain intervals will be the targets for future oil formulations. But environmental issues are far from the only factor to consider when planning future lube formulations. As noted in the chart above, the lubricant industry is a complicated business.

<span style="color: #0000cc;"><strong>The Competition</strong></span>
All motor oil companies have been greatly affected by today's volatile market. As the following chart illustrates, other companies raised prices to their distributors an average of 24 percent since March 2008. AMSOIL has just issued a 12-16 percent price increase effective August 1 and only had a 5 percent surcharge prior to that.
<table border="0" cellspacing="0" cellpadding="0" width="400" align="center" summary="Oil Company Price Increases">
<tbody>
<tr>
<td colspan="2"><strong>Price Increases to Distributors Since March 2008</strong></td>
</tr>
<tr>
<td><strong>PetroCanada</strong></td>
<td><strong>18%</strong></td>
</tr>
<tr>
<td><strong>Castrol</strong></td>
<td><strong>20%</strong></td>
</tr>
<tr>
<td><strong>ExxonMobil</strong></td>
<td><strong>24%</strong></td>
</tr>
<tr>
<td><strong>Citgo</strong></td>
<td><strong>25%</strong></td>
</tr>
<tr>
<td><strong>Shell</strong></td>
<td><strong>25%</strong></td>
</tr>
<tr>
<td><strong>Chevron</strong></td>
<td><strong>27%</strong></td>
</tr>
<tr>
<td><strong>ConocoPhillips</strong></td>
<td><strong>28%</strong></td>
</tr>
</tbody></table>
According to Jobber's World figures obtained from leading auto parts chain stores in December 2005 and May 2008, competitive motor oil quart pricing has increased at an equal or greater percentage over that time period compared to AMSOIL synthetic motor oil as well.

<span style="color: #0000cc;"><strong>Additional Challenges</strong></span>
As an independent oil company, AMSOIL faces many unique challenges. The volatility of the current market impacts independent manufacturers differently than it does "Big Oil." Recently, the Independent Lubricant Manufacturers Association (ILMA) submitted comments to the Federal Trade Commission (FTC) renewing its criticism of the pricing practices of major oil companies. ILMA's biggest complaint lies with the majors' practice of issuing a price increase for base oils to all of their competitors and delaying the subsequent price increase on their finished lubricants. Independent blenders, like AMSOIL, buy base oils from the majors and compete against them in the sale of finished goods.

In some cases, ILMA contends, the same suppliers that implement numerous base oil price increases to independents delay increasing prices on their finished products for 45 to 60 days, causing a price squeeze on independent lubricant manufacturers. For example, Shell announced a price increase on finished lubes May 23 that doesn't go into effect until August 5.

ILMA General Counsel Jeff Leiter said the only conclusion that can be reached is that the major oil companies are trying to squeeze out the independents for market share. "ExxonMobil might say 'Shell's our competition, not ILMA members,' but it's kind of curious that ExxonMobil is selling base oil to Shell. Exxon raises prices, and the rest of them follow suit the next day by the same amount. Our sense is, we've lost a competitive market for base oils, and that's what is creating the problem," said Leiter. Price increases from base oil suppliers used to be approximately $0.05 per gallon. Now they are more like $0.30 per gallon each increase.

<span style="color: #0000cc;"><strong>AMSOIL Advantage</strong></span>
At a glance, the current state of the lubricant industry might appear rather gloomy, but not for AMSOIL Dealers. AMSOIL synthetic lubricants already address many of the forecasted issues of the future (extended drains, fuel economy, environmental concerns).
<ul>
	<li>AMSOIL customers are quality-conscious, and AMSOIL is the benchmark for quality lubrication.</li>
	<li>AMSOIL offers a complete line of products, making the local AMSOIL Dealer a one-stop shop for automotive needs.</li>
	<li>AMSOIL synthetic lubricants provide maximum fuel economy and can improve mileage by up to 2 to 5 percent.</li>
	<li>AMSOIL synthetic lubricants offer unsurpassed protection from wear.</li>
	<li>The extended drain capabilities of AMSOIL synthetic lubricants set them in a league of their own. Only AMSOIL has formulated lubricants designed for extended drain intervals for more than 35 years, and only AMSOIL provides oils capable of 25,000 miles or one year of service.</li>
	<li>AMSOIL lubricants offer many environmental benefits. Reduced volatility provides fewer emissions, while extended drain intervals reduce the amount of used oil generated.</li>
	<li>AMSOIL synthetic lubricants are made in the U.S.A. Their ability to provide maximum protection over extended drain intervals significantly reduces America's dependence on foreign oil.</li>
	<li>AMSOIL synthetic lubricants are more cost-effective. While the initial investment is slightly more than that of competing oils, AMSOIL products save money long-term.</li>
	<li>AMSOIL Dealers are lubrication experts. Nothing lends to credibility better than the demonstration of knowledge and the willingness to help. Honest, accurate answers to customers' lubrication questions will undoubtedly lead to more sales, and AMSOIL Dealers know a great deal more about lubrication than nearly anyone working the counter at a parts store.</li>
</ul>
<span style="color: #0000cc;"><strong>Bottom Line</strong></span>
AMSOIL Dealers are poised perfectly to address all of the issues facing the lubricant industry. They have the tools to provide answers to the problems consumers face. And AMSOIL will not sacrifice quality.

For information on an AMSOIL Dealership follow this link:
<a title="AMSOIL Dealership Information" href="http://www.upmpg.com/dealership_contact.htm">AMSOIL Dealership Information</a>

To Retail AMSOIL in your business:
<a title="AMSOIL Retail on the Shelf Information" href="http://www.upmpg.com/resale.htm">AMSOIL Retail on the Shelf Program</a>

To Retail AMSOIL products in your Lube Center:
<a title="AMSOIL Quick Lube Center Retail Information" href="http://www.upmpg.com/lube_center.htm">AMSOIL Quick Lube Program</a>

To purchase AMSOIL products in bulk commercially priced for your business or municipality:
<a title="AMSOIL Commercial Program Information" href="http://www.upmpg.com/commercial.htm">AMSOIL Commercial Program</a>

To become a Preferred Customer and purchase AMSOIL products at a discount:
<a title="AMSOIL Preferred Customer Discount Information" href="http://www.upmpg.com/preferred_customer.htm">AMSOIL Preferred Customer Program</a>

AMSOIL Online Store for product pricing or more detailed product information:
<a title="AMSOIL Online Store for product information" href="http://www.amsoil.com/redirect.cgi?zo=278060&amp;page=store">AMSOIL Online Store</a>]]></content:encoded>
<wp:post_id>5</wp:post_id>
<wp:post_date>2008-12-15 10:47:22</wp:post_date>
<wp:post_date_gmt>2008-12-15 18:47:22</wp:post_date_gmt>
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<title>Video excerpts from three time Indy 500 winner and racing legend Bobby Unser</title>
<link>http://www.upmpg.com/blog/?page_id=6</link>
<pubDate>Fri, 20 Feb 2009 00:03:33 +0000</pubDate>
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<content:encoded><![CDATA[<strong>Unser tells story about Pike's Peak race and differential wear</strong>
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]]></content:encoded>
<wp:post_id>6</wp:post_id>
<wp:post_date>2009-02-19 16:03:33</wp:post_date>
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<title>Video excerpts from three time Indy 500 winner and racing legend Bobby Unser</title>
<link>http://www.upmpg.com/blog/?p=7</link>
<pubDate>Fri, 20 Feb 2009 00:08:52 +0000</pubDate>
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<guid isPermaLink="false">http://www.upmpg.com/blog/?p=7</guid>
<description></description>
<content:encoded><![CDATA[<strong>Unser tells story about Pike's Peak race and differential wear</strong>
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<strong>Unser tells story about rear end gear temperatures</strong>
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<strong>Unser tells story about clock and world record</strong>
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<strong>Unser talks about Al Amatuzio founder of Amsoil</strong>
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]]></content:encoded>
<wp:post_id>7</wp:post_id>
<wp:post_date>2009-02-19 16:08:52</wp:post_date>
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<title>AMSOIL Products Give Jeep New Life</title>
<link>http://www.upmpg.com/blog/?p=8</link>
<pubDate>Tue, 03 Mar 2009 03:21:57 +0000</pubDate>
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<guid isPermaLink="false">http://www.upmpg.com/blog/?p=8</guid>
<description></description>
<content:encoded><![CDATA[<table border="1" cellspacing="0" cellpadding="3" width="100%" summary="AMSOIL PI Gas Fuel Additive">
<tbody>
<tr>
<td width="100%">
<table border="0" width="250" align="right" summary="PI Gas Additive">
<tbody>
<tr>
<td><img src="http://www.upmpg.com/lubricationnews/images2009/02-01.jpg" alt="02-01 (10K)" width="240" height="182" /><em>JEEP ON AMSOIL - Chris Becea of Steamboat, Colo. reports his 1986 Jeep CJ-7 runs better than eversince he installed AMSOIL products. Becea became a Preferred Customer after he learned about AMSOIL products at his sponsor's website.</em></td>
</tr>
<tr>
<td>
<h5>AMSOIL P.i.</h5>
<span style="color: #ff0000;"><strong>Performance Improver Gasoline Additive</strong></span>
<ul>
	<li><em>Improves fuel mileage an average of 2.3% and up to 5.7%</em></li>
	<li><em>Reduces emissions</em></li>
	<li><em>Restores power and performance</em></li>
	<li><em>Reduces need for costly higher octane fuel</em></li>
	<li><em>Reduces noise from carbon rap and pre-ignition</em></li>
	<li><em>Better drivability</em></li>
	<li><em>Smoother operation</em></li>
</ul>
</td>
</tr>
</tbody></table>
<h3>AMSOIL Products Give Jeep New Life</h3>
Preferred Customer Chris Becea of Steamboat, Colo. was introduced to AMSOIL products on the Internet. He recently started using AMSOIL products in his 1986 Jeep CJ-7, with a five-speed transmission and a 258 in-line six-cylinder engine.

"I was using a name-brand synthetic oil for my engine, transmission and transfer case, but I was not getting the results I hoped for," Becea said.

Becea discovered Dealer Bob Miller's Jp Vehicle Outfitters website, an independent AMSOIL business that has sponsored the Jeep Jamboree USA season for the past two years and plans to continue in the 2009 season. Becea learned about AMSOIL products on the site and decided to try them.

"I'm glad I did," Becea said. "My Jeep has never shifted smoother, both in and out of four-wheel drive. The fact that I only need to change the engine oil once a year, coupled with the superior protection capabilities of AMSOIL synthetics, is the peace of mind I was looking for."

Becea said  "Synthetic Power Steering Fluid Information"&gt;AMSOIL Synthetic Universal Power Steering Fluid (PSF) gave him noticeable results in steering response and smoothness.

"I also recently put AMSOIL P.i. Performance Improver Gasoline Additive into my tank and
wow, what a difference," he said. "My Jeep runs so quietly now I was checking to see if it was started. I have a quicker throttle response, more power and a smooth idle even when it's cold. I have used many gas additives in the past, but AMSOIL P.i. is the only one ever to perform well enough for me to notice an improvement."

His wife's Volkswagen, which has more than 100,000 miles on it, started having transmission problems - erratic shifting pattern and clunky gear changes.

<hr />
<blockquote><cite><span style="color: #cc0000; font-size: small;">"I have used many gas additives in the past, but AMSOIL P.I. is the only one ever to perform well enough for me to notice an improvement."</span></cite>

- Preferred Customer Chris Becea</blockquote>
<hr />"So I ordered some  "Synthetic ATF Information"&gt;AMSOIL Synthetic Universal Transmission Fluid (ATF) and a filter, and all the automatic transmission shifting issues not only went away, but the car shifts better than ever," Becea said. "I highly recommend AMSOIL products to anyone who wants the best synthetic products out there."</td>
</tr>
</tbody></table>]]></content:encoded>
<wp:post_id>8</wp:post_id>
<wp:post_date>2009-03-02 19:21:57</wp:post_date>
<wp:post_date_gmt>2009-03-03 03:21:57</wp:post_date_gmt>
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<title>AMSOIL Synthetic Motor Oil Continues to Outperform the Competition</title>
<link>http://www.upmpg.com/blog/?p=9</link>
<pubDate>Tue, 03 Mar 2009 03:53:02 +0000</pubDate>
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<h3>AMSOIL Synthetic Motor Oil Continues to Outperform the Competition</h3>
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<td><a title="Click Graph For Larger Image" href="http://www.upmpg.com/lubricationnews/images2009/02-04.jpg"><img title="Click Graph For Larger Image" src="http://www.upmpg.com/lubricationnews/images2009/02-04_thmb.gif" alt="Click Graph For Larger Image" width="300" height="248" /></a>

<a title="Click Graph For Larger Image" href="http://www.upmpg.com/lubricationnews/images2009/02-05.jpg"><img title="Click Graph For Larger Image" src="http://www.upmpg.com/lubricationnews/images2009/02-05_thmb.gif" alt="Click Graph For Larger Image" width="300" height="247" /></a>

<a title="Click Graph For Larger Image" href="http://www.upmpg.com/lubricationnews/images2009/02-06.jpg"><img title="Click Graph For Larger Image" src="http://www.upmpg.com/lubricationnews/images2009/02-06_thmb.gif" alt="Click Graph For Larger Image" width="300" height="253" /></a></td>
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<span class="font3">In November 2008, <a title="Synthetic 10W-30 Motor Oil Information" href="http://www.amsoil.com/redirect.cgi?zo=278060&amp;page=storefront/atm">AMSOIL Synthetic 10W-30 Motor Oil (ATM)</a> and 10 competing conventional, synthetic and synthetic blend 10W-30 motor oils were subjected to a series of six motor oil tests. All six tests were completed in accordance with American Society of Testing and Materials (ASTM) test procedures, with the results directly indicating the level of protection and performance provided by each of the tested oils.</span>

When testing concluded, AMSOIL Synthetic Motor Oil overwhelmingly emerged as the top-performing oil in the group. No oil outperformed AMSOIL in any of the tests. A comparison also reveals the total cost of using AMSOIL Synthetic Motor Oil is less over 25,000 miles than all the competing motor oils.

AMSOIL 10W-30 was subjected to the following tests: Thin Film Oxygen Uptake, NOACK Volatility, Pour Point, Total Base Number, Cold Cranking Simulator and Four-Ball Wear. The Thin-Film Oxygen Uptake Test (TFOUT) measures the oxidation stability of engine oils. The NOACK Volatility Test measures the evaporation loss of oils in high temperature service. Pour Point indicates the lowest temperature at which a fluid will flow. Total Base Number (TBN) is the measurement of a lubricant's reserve alkalinity for combating acids. The Cold Cranking Simulator Test (CCS) indicates the degree to which a lubricant can impact cold weather starting. Finally, the Four-Ball Wear Test evaluates the protection provided by engine oil under conditions of pressure and sliding motion.

All of the test findings are detailed in a revised version of the Comparative Motor Oil Testing Brochure (G1971). The brochure, inserted in this issue of the Action News, was developed to assist the end user in making an educated decision about the lubricant most suitable for his or her vehicle. This brochure can also be a valuable tool for AMSOIL Dealers in their efforts to sell AMSOIL motor oil to an individual end user, a commercial account prospect or a retail-on-the-shelf account prospect.

AMSOIL continues to set the standards for the motor oil industry and is proving it once again through the release of this impressive test data. AMSOIL Dealers can use this data to demonstrate to prospective customers how AMSOIL benefits them and their vehicles. Inform prospective customers about the stress and strain placed on today's engine oils, and explain that AMSOIL motor oils are formulated for maximum performance in these demanding conditions.

<a title="Major brands of motor oil tested" href="http://www.upmpg.com/tech_articles/motoroil_comparison/index.html">Motor Oil Comparison Test</a><a title="Major brands of motor oil tested" href="http://www.upmpg.com/tech_articles/motoroil_comparison/index.html"> <span class="font2" style="color: #000000;">- How did the major brands compare?</span></a></td>
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<wp:post_date>2009-03-02 19:53:02</wp:post_date>
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