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|
Briefly
Popularity of Vehicle Customization on the Rise
Vehicle customization has become increasingly popular in recent years, prompting automobile manufacturers to jump on
board this growing market. For example, the Scion division of Toyota recently introduced its Optomize aftermarket accessory
program. Optomize allows customers to personalize their new vehicles with over 150 name brand accessories at the time of
purchase. Many vehicle dealerships are also boosting revenue by offering customers OEM and aftermarket parts and
accessories.
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Get a Feel for Contaminants
According to "The Lubrication Field Test and Inspection Guide," it is difficult to feel particles in contaminated
lubricants with one's fingers. Because they become trapped in filters, crushed or settle to the bottoms of tanks and sumps,
particles large enough to be felt generally spend a very short time within the oil. "Therefore, in order to feel these
contaminants, to get a sense of the consistency, hardness and size, it is best to go to the places where they accumulate.
These places include the bottom of the sample bottle, a tank/sump BS&W sample, sediment from centrifugal separators and
debris on the surface of a used filter."
|
Oil Change Tip
According to Clint Del Valle of Honeywell, when changing compatible oil types in a system, a fluorescent tracer may be
used to identify when all ports are flushed and using the new oil. In addition, the trace helps identify any lubricant
leaks.
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Rinker Sets ChampBoat Win Streak Record
With his fifth straight victory, Team AMSOIL powerboat racer Terry Rinker breaks the ChampBoat record for consecutive
wins and increases his lead in the points standings.
Defending 2005 ChampBoat Series champion Terry Rinker entered the 2006 season determined to start the season strong in
order to give himself a chance at defending his crown. He has done just that, putting himself in the record books at the
same time. Rinker started the season on the right foot by winning the opening race, and he hasn't looked back since. By
winning the first four races of the season, Rinker tied the all-time consecutive win streak by a ChampBoat driver, putting
himself in position to break the record and further increase his lead in the points standings at the Greater Chicagoland
Grand Prix in Kankakee, Ill. on Labor Day weekend.
After a strong day of qualifying, Rinker entered the main event in the second position. Although Shaun Torrente took an
early lead, his engine expired during the first quarter of racing, allowing Rinker to take the lead and hold it for the
duration of the race. Upon crossing the finish line, Rinker became the only ChampBoat racer in history to win five straight
races. Rinker's older brother and teammate, Randy, Finished a strong eighth.
"We just let Shaun take off and lead the event and didn't worry too much about it since he has struggled finishing all
season long," said Terry. "We now have the record, but we aren't going to stop. We're hoping to make it a perfect season
before it is all over."
With only two races remaining in the 2006 season, Rinker has a 329 point lead in the point standings.
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The Rinker crew takes its fifth victory lap of the season.
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Kankakee Final Results
- Terry Rinker
- Chris Fairchild
- Tim Seebold
- Brain Normand
- Lynn Simburger
- Brian Venton
- Wyatt Nelson
- Randy Rinker
- Matt Sadl
- Steve Attard
- Shaun Torrente
- Jeff Shepherd
|
|
Motor Oil
Ten percent of survey participants reported using an "extended life" oil formulation and just under half abide by the
standard 3,000-mile drain interval.
|
| Primary purchase intent |
| Regular maintenance |
77% |
| Top off low levels |
14% |
| To have on hand |
8% |
| Oil leak |
2% |
| Top reasons for purchasing a particular type of motor oil |
| Brand name |
62% |
| Recommendation |
35% |
| Performance claim |
31% |
| Lowest price |
28% |
| Coupon/rebate |
9% |
| Likelihood to repurchase product based on performance |
| Highly likely |
76% |
| Likely |
16% |
| Somewhat likely |
7% |
| Somewhat unlikely/not at all likely |
1% |
Filters
Four out of five survey participants reported changing filters as part of regular maintenance, with 90% changing the oil
filter, 64% changing the air filter and 25% changing the fuel filter.
|
| Primary purchase intent |
| Regular maintenance |
81% |
| Dirty filter |
9% |
| Mechanic recommended |
8% |
| Other |
2% |
| Top reasons for purchasing a particular type of filter |
| Recommendation |
44% |
| Brand name |
38% |
| Performance claim |
23% |
| Lowest price |
21% |
| Coupon/rebate |
7% |
| Likelihood to repurchase product based on performance |
| Highly likely |
65% |
| Likely |
26% |
| Somewhat likely |
7% |
| Somewhat unlikely/not at all likely |
2% |
|
Fuel Additives
Only 10% of survey participants reported purchasing fuel additives to improve fuel economy.
|
| Primary purchase intent |
| Clean injectors |
50% |
| Better performance |
30% |
| Increase gas mileage |
10% |
| Longer functioning engine |
7% |
| Top reasons for purchasing a particular type of fuel additive |
| Brand name |
53% |
| Performance claim |
34% |
| Recommendation |
32% |
| Lowest price |
26% |
| In store display/packaging |
8% |
| Likelihood to repurchase product based on performance |
| Highly likely |
75% |
| Likely |
16% |
| Somewhat likely |
7% |
| Somewhat unlikely/not at all likely |
2% |
Antifreeze/Coolant
Ninety percent of survey participants reported checking coolant levels at least once every six months. About 70%
purchased a coolant designed for all vehicle makes and models.
|
| Primary purchase intent |
| Flush and fill system |
45% |
| Top off |
37% |
| To have on hand |
16% |
| Other |
2% |
| Top reasons for purchasing a particular type of coolant |
| Brand name |
46% |
| Lowest price |
34% |
| Recommendation |
31% |
| Performance claim |
28% |
| In store display/packaging |
10% |
| Likelihood to repurchase product based on performance |
| Highly likely |
70% |
| Likely |
20% |
| Somewhat likely |
9% |
| Somewhat unlikely/not at all likely |
2% |
|
Spark Plugs
Thirty percent of survey participants reported using a high performance spark plug, while another 33% reported using a
long-life product.
|
| Primary purchase intent |
| Preventative maintenance |
52% |
| Needed tune-up/misfiring |
34% |
| Improve fuel economy |
10% |
| Mechanic recommended |
4% |
| Top reasons for purchasing a particular type of spark plug |
| Recommendation |
48% |
| Brand name |
40% |
| Performance claim |
36% |
| Lowest price |
15% |
| Coupon/rebate |
3% |
| Likelihood to repurchase product based on performance |
| Highly likely |
67% |
| Likely |
24% |
| Somewhat likely |
6% |
| Somewhat unlikely/not at all likely |
3% |
Wipers
About 80% of survey participants reported changing their wiper blades at least once a year, with 58% changing the blades
and the remainder replacing the refills.
|
| Top reasons for purchasing a particular type of wiper |
| Brand name |
40% |
| Recommendation |
33% |
| Lowest price |
23% |
| Performance claim |
22% |
| In-store display/packaging |
8% |
| Likelihood to repurchase product based on performance |
| Highly likely |
64% |
| Likely |
24% |
| Somewhat likely |
9% |
| Somewhat unlikely/not at all likely |
3% |
| Price shopping habits |
| Didn't price shop |
51% |
| Visited stores |
33% |
| Reviewed newspaper/magazine ads |
6% |
| Called stores |
6% |
|
Briefly
Lubricant Demand on the Rise
According to the Freedonia Group, lubricant demand is expected to grow 0.9 percent a year in the U.S., climbing to 2.86
billion gallons in 2010. Increased manufacturing activity is expected to increase demand for industrial lubricants, with
food grade lubricants exhibiting the most growth. Increases in vehicle population and average driving distances are expected
to increase demand for automotive lubricants, with heavy-duty engine oils leading the way. Growth trends for automotive
lubricants are expected to be partially offset by longer drain intervals, and lube prices are expected to rise as motorists
shift to higher quality products.
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Motorcycle Riding Styles
According to the recent J.D. Power and Associates Motorcycle Competitive Information Study, the following are the most
common motorcycle riding styles:
| Relaxed Cruising |
22% |
| Short/Day Trips |
22% |
| Around Town |
21% |
| Commute to Work/School |
17% |
| Extended/Overnight Travel |
11% |
| Fast Paced |
7% |
Whatever the riding style, AMSOIL 10W-40 and 20W-50 Synthetic Motorcycle Oils provide unsurpassed protection and
performance, keeping motorcycles running cool and trouble-free throughout the riding season.
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Improve Hydraulic Equipment Efficiency
Maximum Efficiency Hydraulic Fluids (MEHF) save operators money through improved equipment performance.
According to the August 2006 issue of Lubes 'N Greases, hydraulic oils were once relatively low-tech lubricants.
Blended with modest levels of additives, they were considered inexpensive and interchangeable. Viscosity grade and price
were the most important factors to consider when making a purchase, and users typically switched from a lighter viscosity in
the winter to a heavier viscosity in the summer.
|
High viscosity index hydraulic fluids based on shear-stable viscosity index improvers have a significant
effect on hydraulic fluid performance.
|
Because mobile hydraulic equipment has become more sophisticated in recent years, and reliable hydraulic performance is a
critical competitive advantage for manufacturers, hydraulic oil quality has taken on increased importance. In addition,
hydraulic equipment end users are beginning to recognize the effects hydraulic fluid quality has on fuel efficiency and
output. According to oil additive supplier RohMax, high viscosity index hydraulic fluids based on shear-stable viscosity
index improvers have a significant effect on hydraulic fluid performance, saving operators money through increased equipment
performance and efficiency.
"What's been happening with hydraulic equipment in the field is that systems are being designed to be more efficient,
more compact, with more pressure and speed," says RohMax business development manager Doug Placek. "Fluids are subjected to
higher temperatures. All this is being done to squeeze more efficiency from the design - and it places additional stress and
performance challenges on the hydraulic fluids."
RohMax identifies fluids that benefit overall hydraulic system performance as Maximum Efficiency Hydraulic Fluids (MEHF).
"We've developed a very close relationship with major pump manufacturers, who have been very concerned about shear stability
for a long time,about the increasing temperatures and pressures the oil has had to work under," says Mike Zink,RohMax global
business manager for hydraulic fluids. "The next step was to show how the fluid could contribute to hydraulic system
efficiency - which is a major performance target for most equipment builders.
"Efficiency can be manifest in several ways," says Zink. "maybe it's fuel cost, or equipment productivity, or for others,
reducing emissions. In terms of equipment, it may mean getting more power output from a smaller unit. It varies from company
to company and country to country. In North America, for example, end-users appear to be looking for increased productivity,
In Europe, energy costs are a first concern, and in Asia, it's emissions reductions. MEHF offers all of these benefits."
"MEHF is not an additive package - that's a common misconception - but rather it's a performance-level definition for
hydraulic fluids," says Placek. "However, modern viscosity index improver additives allow a hydraulic oil to achieve the
fluid viscometrics required to meet the MEHF performance level.
"To meet the performance level as it is defined, you'll need a certain viscosity index and shear stability," says Placek.
"For example, with an ISO 46 grade fluid, you need to formulate to a viscosity index greater than 150 with very good shear
stability. Such a fluid will be capable of delivering a 5 percent efficiency benefit or better. And the gains can even be
pushed to two digits in a wide number of applications."
Hydraulic fluid temperatures can change significantly over the course of a day, and they can vary in different pieces of
equipment. Fluid viscosity increases when temperatures are low, decreasing flow and draining energy. When temperatures
increase, fluid viscosity decreases and more fluid slips past the moving parts of the pump, decreasing equipment efficiency,
increasing wear, reducing equipment life and contributing to higher operating temperatures.
Because high viscosity index hydraulic fluids effectively maintain viscosity through a wide temperature range, they
maximize equipment efficiency. Tests performed by RohMax show that the higher a fluid's viscosity index, the greater the
efficiency of the equipment it is protecting. According to RohMax, increasing viscosity index from 100 to 150 provides a
hydraulic fluid another 10 to 15 degrees C of operating temperature range. Higher viscosity index fluids are also
serviceable in a wider range of applications.
AMSOIL Synthetic AW Series Antiwear Hydraulic Oils are the first
synthetic MEHF hydraulic oils in North America. "The hydraulic oil we had in our product line - formulated by Alan Amatuzio
and the guys in our lab - already met the basic MEHF requirements," Kevin Dinwiddie, AMSOIL drivetrain and powertrain
technical products manager, told Lubes 'N' Greases. However, AMSOIL worked with RohMax to enhance the viscosity
performance of AW Series Hydraulic Oils.
"In our case, we didn't have to use as much viscosity modifier as fluids that are made with Group II or II+ base stock,"
says Dinwiddie. "And now we are seeing even greater benefits than the others, even given the greater cost of PAO.
"Because of gasoline prices being so high, everyone is interested in better fuel efficiency," said Dinwiddie. "Using a
better hydraulic oil goes straight to the bottom line, whether you're an independent operator or someone with 50 trucks or a
city fleet."
AW Series Hydraulic Oils provide high viscosity indices and have
been upgraded from efficiencies ranging from 3 to 4-1/2 percent to efficiencies ranging from 6 to 15 percent. The increased
efficiency offered by AW Series Hydraulic Oils effectively lowers costs and increases productivity through fuel savings,
increased production or both.
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Briefly
Boat Owners
According to the Boating Industry 2006 Market Data Book, the following are the top recreational products owned by
boat owners:
Center Console Fishing Boat Owners
|
| 1) Fishing products |
66.7% |
| 2) ATV |
55.6% |
| 3) Golf Clubs |
37% |
| 4) Hunting gear/products |
37% |
| 5) Water skis |
33.3% |
| 6) Camping gear/products |
29.6% |
| 7) Fiberglass boat <30 feet |
25.9% |
| 8) Aluminum fishing boat |
22.2% |
| 9) Canoe |
18.5% |
| 10) Swimming pool |
18.5% |
| 11) Towable RV |
18.5% |
| 12) Tube |
18.5% |
|
|
Fiberglass Boat (<30 Feet) Owners
|
| 1) ATV |
34.2% |
| 2) Golf clubs |
30.7% |
| 3) Fishing products |
30.2% |
| 4) Camping gear/products |
29.1% |
| 5) Water skis |
26.6% |
| 6) Motorcycle |
24.6% |
| 7) Tube |
23.6% |
| 8) Snowmobile |
20.1% |
| 9) Towable RV |
16.1% |
| 10) Hunting gear/products |
15.6% |
|
Aluminum Fishing Boat Owners
|
| 1) ATV |
68.7% |
| 2) Fishing products |
41.7% |
| 3) Snowmobile |
40.9% |
| 4) Hunting gear/products |
39.1% |
| 5) Camping gear/products |
37.4% |
| 6) Golf clubs |
24.3% |
| 7) Fiberglass boat <30 feet |
23.5% |
| 8) Canoe |
20% |
| 9) Towable RV |
20% |
| Motorcycle |
19.1% |
| Tube |
16.5% |
Fiberglass Boat (>30 Feet) Owners
|
| 1) Fishing products |
22.9% |
| 2) ATV |
20% |
| 3) Fiberglass boat <30 feet |
20% |
| 4) Camping gear/products |
17.1% |
| 5) Water skis |
17.1% |
|
AMSOIL offers premium synthetic lubricants for boating applications as well as for the additional vehicles that boat
owners own such as recreational vehicles. See the Boating Products page
|
AMSOIL Introduces New Diesel Fuel Additives
Diesel fuel formulation changes have been necessary to meet 2007 Environmental Protection Agency (EPA) emission
standards. Because sulfur is key to the formation of particulate emissions, the sulfur level in diesel fuel has been
gradually decreased over the years. Most recently, the introduction of Ultra Low Sulfur Diesel (ULSD) fuel dropped diesel
fuel sulfur levels from 500 ppm to 15 ppm in order to meet 2007 particulate limits. The problem, however, is that lower
levels of sulfur decrease lubricity and the fuel's ability to control wear in the fuel injectors and fuel pump.
|
Lower levels of sulfur decrease lubricity and the fuel's ability to control wear in the fuel injectors and
fuel pump
|
Because low levels of exhaust gas recirculation (EGR) technology were successfully applied in diesel engines to meet 2002
nitrogen oxide (NOx) emission standards, most manufacturers have incorporated increased EGR rates in their engines to meet
2007 NOx emission standards. Increased EGR rates cause rapid diesel oil TBN depletion due to increased acid formation and
higher levels of soot loading in the oil. In addition, diesel oils meeting API CJ-4 requirements have lower sulfated ash
content, which controls TBN levels. The CJ-4 specification only allows enough sulfated ash content to reach a maximum TBN of
eight, increasing the importance of TBN retention.
High quality diesel fuel additives are key to keeping equipment running efficiently. New AMSOIL Diesel Concentrate and
Cold Flow Improver provide maximum protection and performance in both new and old diesel engines.
AMSOIL Diesel Concentrate (ADF) is a total system cleaner
and lubricity improver for all types of diesel engines. It compensates for the quality variances of different fuels
(including biodiesels) and the deficiencies of Ultra Low Sulfur Diesel (ULSD) fuel for improved engine operation. Diesel
Concentrate controls the problems created by EGR systems and lower diesel oil TBN levels by neutralizing acids during
combustion, minimizing acidic cylinder wear, reducing the rate of TBN depletion and maintaining oil quality. Diesel
Concentrate cleans fuel injectors and piston rings for improved combustion and better sealing and minimizes soot generation.
Reduced soot loading keeps soot related wear and oil viscosity increase under control. In addition, Diesel Concentrate
improves the oxidation and thermal stability of diesel fuel, improves fuel economy by up to five percent, restores
horsepower and protects against water contamination.
AMSOIL Diesel Concentrate replaces Diesel Fuel Additive Concentrate (ADC) and Diesel Fuel Modifier (ADM) and is
recommended for all types of heavy and light-duty, on and off road and marine diesel engines. It is compatible with all
types of exhaust emission systems, including diesel particulate filters (DPF's). Diesel Concentrate is also recommended in
heating oil furnace applications in place of Home Heating Fuel Extender (AHF), which is discontinued. Diesel Concentrate is
excellent for use with Cetane Boost and new Diesel Cold Flow Improver.
Combining AMSOIL Diesel Concentrate with a cold flow improvement property is not cost effective for the summer months or
for customers living in warmer climates. To keep its cost down, AMSOIL Diesel Concentrate does not include a cold flow
improver. Instead, AMSOIL Diesel Flow Improver (DFF) is recommended for low
temperature applications below 40° F.
Diesel fuel forms wax crystals and gels in cold temperatures, plugging the fuel filter and stopping engine operation.
Diesel Cold Flow Improver is designed for use with ULSD, but also works well with conventional fuels. It functions by
modifying the wax crystal formation at low temperatures to depress the pour point and improve the cold flow filtration
properties. Diesel Cold Flow Improver lowers the cold filter plugging point by as much as 20°F and decreases the need
for #1 diesel fuel diluted with kerosene. Diesel Cold Flow Improver contains jet fuel-type deicer to help prevent ice
formation in fuels contaminated with water. Diesel Cold Flow Improver is compatible with diesel particulate filters (DPF's)
and is excellent for use with Diesel Concentrate and Cetane
Boost.
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Briefly
Lubricant Sales Increase in First Quarter
According to the National Petrochemical & Refiners Association Quarterly Index of Lubricant Sales (QUILS), first
quarter 2006 lubricant sales in the United States increased 2.2 percent over the same time period in 2005. Grease sales were
particularly strong, showing growth of nearly 17 percent.
|
Big Growth Projected for Diesel Truck Engine Products Market
The Freedonia Group reports the diesel truck engine products market will grow substantially as more customers purchase
diesel trucks for their fuel economy benefits. Although diesel vehicles cost more than gasoline vehicles, and diesel fuel is
available in only 40 percent of U.S. gas stations, the U.S. market for light-duty diesel truck engine products is expected
to increase to $420 million by 2009, a 42.4 percent increase from 2004.
|
Grease Gun Tip
According to Lorel Toomsen of Peterson Contractors Inc., when buying a new grease gun, it is important to consider the
work it will be required to perform. "There are high-volume guns that deliver more grease but at about 5,000 pounds maximum
pressure," says Toomsen. "Other high-pressure guns go up to 15,000 pounds but they do not put out as much per stroke. This
rating is not displayed on the packaging but often is in the catalog description."
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|
Rinker has opened the 2006 ChampBoat season with three straight victories.
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Rinker Takes Third Straight Victory
Defending ChampBoat Series champion Terry Rinker wins three straight in his quest to defend his crown.
Team AMSOIL powerboat racer and defending ChampBoat Series champion Terry Rinker entered the 2006 race season determined
to defend his crown. Rinker cruised to the championship last season on the strength of three victories in the first four
rounds of racing, and he is looking to gain an early edge in the points race this season as well. After opening the season
with an impressive victory in Bay City, he was looking to carry his success into round two at the Grand Prix of
Cincinnati.
Just as he did during the opening round, Rinker established himself as the fastest qualifier during Saturday's heat
racing. In Sunday's feature race, Rinker battled with the race leaders and slipped into first place when two of his
competitors experienced mechanical failures. Rinker held on for his second straight victory.
Rinker was hoping to hang onto the momentum heading into the Grand Prix of Minneapolis the following weekend. He started
on the right foot by once again setting the fastest time trial run. In the feature race, Rinker grabbed the lead and took
his third straight victory by a 2.98 second margin.
Terry's older brother and teammate Randy Rinker has continued his strong racing, finishing sixth in Cincinnati and ninth
in Minneapolis.
Cincinnati Final Results
- Terry Rinker
- Brian Normand
- Jeff Shepherd
- Lynn Simburger
- Yuzo Okawa
- Randy Rinker
- Shaun Torrente
- Tim Seebold
- Ned Mihajlovic
- Brian Venton
- Wyatt Nelson
- Chris Fairchild
|
Minneapolis Final Results
- Terry Rinker
- Chris Fairchild
- Tim Seebold
- Shaun Torrente
- Wyatt Nelson
- Yuzo Okawa
- Jeff Shepherd
- Lynn Simburger
- Randy Rinker
- Brian Venton
- Allen Robinson
- Mark Welch
- Brian Normand
|
Performance Air Filters Popular Among SUV Owners
|
According to a recent SEMA online survey of automotive enthusiast magazine subscribers, the following are the top 20 most
purchased parts and accessories by SUV owners:
|
| 1) Floor Mats |
33.2% |
| 2) CD Player/Changer |
29.2% |
| 3) Window Tinting |
28.1% |
| 4) Wheels - Aluminum (Cast/Forged/Billet) |
27.3% |
| 5) Armrest/Center Console |
26.5% |
| 6) Hitch Cover/Towing Accessories |
24.5% |
| 7) Performance Air Filter Replacement |
24.1% |
| 8) Fog Lights |
22.5% |
| 9) Trailer Hitch/Towing Package |
21.3% |
| 10) Alarm System |
20.9% |
| 11) Amplifier |
19.4% |
| 12) Speakers |
18.6% |
| 13) Muffler |
18.2% |
| 14) Carpeting |
17.8% |
| 15) Running Boards/Side Steps |
17.4% |
| 16) Exhaust Pipes/Tubing |
17.0% |
| 17) Bra/Mask/Deflector/Bug Guard |
16.6% |
18) Head Lights/Tail Lights/Lenses/Light Kit
Tires - Light-Truck/SUV
Exhaust Tip |
15.8%
15.8%
15.8% |
| 19) Subwoofer |
14.6% |
| 20) Cargo Area Liner |
14.2% |
|
AMSOIL offers premium quality Ea Air Filters and Ea Universal Air Induction filters, providing second-to-none filtering
efficiency and performance.
|
|
|
|
|
|
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AMSOIL Ea Air Filters incorporate nanofiber technology which has been
used exclusively in severe and heavy duty applications. AMSOIL Ea Air Filters are more efficient and have greater capacity
than cellulose and wet gauze filters, effectively extending engine and filter life and reducing engine wear. Cleaning of Ea
Filters with a shop vacuum or low pressure shop air is recommended every 25,000 miles or one year, and they have a total
service life of 100,000 miles or four years.
AMSOIL Ea Air Induction Filters are constructed of advanced
nanofiber technology and fit most popular air intake systems on the market, providing improved cold air intake and excellent
efficiency for superior engine protection and performance. Ea Air Induction Filters are cleanable and remain serviceable for
long filter life, saving money on filter costs. Cleaning of Ea Air Induction Filters with a shop vacuum of low pressure shop
air is recommended when designated by the restriction gauge or according to operating conditions.
|
Complimentary "Albert J. Amatuzio: An American Success Story" DVD Offer
AMSOIL recently introduced the video, "Albert J. Amatuzio: An American Success Story." This high quality 86-minute
documentary gives viewers a glimpse into the life of the man whose focus and determination created the synthetic motor oil
industry, the depth of his commitment to quality and the benefits and science behind the technology of synthetic
lubrication.
The DVD not only provides important information to help Dealers become even more successful in their AMSOIL businesses,
it will entertain and make them proud to be associated with AMSOIL.
AMSOIL Inc. has presented complimentary copies of the "Albert J. Amatuzio: An American Success Story" DVD to all Dealers
who registered at least one newly qualified Dealer, Preferred Customer, Retail-on-the-Shelf or Commercial account in June.
If you or members of your personal group did not register a newly qualified customer in June, it's not too late to receive a
free DVD. AMSOIL will continue to provide complimentary copies to all Dealers (one copy per Dealer) who register newly
qualified customers in July, August or September.
|
AMSOIL Synthetic AW Series Antiwear Hydraulic Oils are the first
synthetic hydraulic oils to meet the requirements for mehf (Maximum Efficiency Hydraulic Fluid). AW Series Hydraulic Oils
have been upgraded from efficiencies ranging from 3 to 4-1/2 percent to efficiencies ranging from 6 to 15 percent. The
increased efficiency offered by AW Series Hydraulic Oils effectively lowers costs and increases productivity through fuel
savings, increased production or both.
AW Series Hydraulic Oils are ideal for mobile hydraulic equipment operating within a wide temperature range. In fact,
AMSOIL AWI (ISO 46) provides the same flow as an ISO 22 fluid at cold temperatures and the same viscosity protection as an
ISO 100 fluid at high temperatures. AW Series Hydraulic Oils are all-weather lubricants that save both time and money
through increased efficiencies and the convenience of not having to change from a light viscosity hydraulic oil in the
winter to a heavy viscosity hydraulic oil in the summer.
|
|
Briefly
GM Offers More Six Speed Automatic Transmissions
General Motors is introducing an increased number of vehicles that offer fuel efficient six-speed automatic
transmissions, including the 2007 Cadillac STS and SRX, Saturn Aura and Outlook and Pontiac G6. In addition to improved fuel
economy and performance, six-speed automatic transmissions offer a seamless shift feel. Because they reduce engine
revolutions at highway speeds, they also reduce engine wear and noise. "It's a best-of-both-worlds scenario with the
six-speed automatic, delivering great performance and enabling improved fuel economy." says Jim Lazon, executive director of
transmission engineering for GM Powertrain. "It is almost like having two transmissions in one - the high numerical first
gear provides tremendous off-the-line acceleration, but the transmission is able to use the six gears to evenly distribute
the torque and settle at an overdrive gear that helps deliver great fuel economy." AMSOIL Synthetic Universal Automatic
Transmission Fluid offers unmatched wear protection and fuel economy benefits for automatic transmissions.
|
International Cooling Problem
Certain International trucks equipped with Caterpillar diesel engines may have engine cooling problems. If positioned
incorrectly, the variable valve actuation (VVA) oil line may wear against the sharp edge of the cylinder head, causing the
oil line to break and create an oil leak and potential fire. Caterpillar and International are conducting owner notification
and providing the remedy for the problem.
|
Rinker Opens 2006 ChampBoat Season with Victory
Defending champion wins in Bay City to take an early lead in the points race.
Key to Team AMSOIL powerboat racer Terry Rinker's ChampBoat championship last season was a strong start. Rinker won the
opening race in Bay City, Mich. and three of the first four events on his way to claiming the championship. With his eye on
repeating as champion in 2006, Rinker knew he must come out of the gate strong once again.
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"This is a great way to start the season," said Terry.
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The 2006 ChampBoat season opened June 24-25 at the Bay City River Roar on the Saginaw River in Bay City, Mich., and
Rinker showed the speed and skill of a champion during Saturday's heat racing. After setting the fastest time of the day
with a 31.93 second lap around the 1.25 mile four pin course and finishing second in his two heat racers, Rinker earned the
pole position for the 50 lap final on Sunday.
Rinker found himself in a tough battle for the lead during Sunday's final before an accident on lap 16 prompted the race
to be restarted. Upon the restart, Rinker grabbed the holeshot and never looked back even as Tim Seebold stayed on his tail
all the way to the finish. In front of thousands of cheering fans, Rinker won the race by two boat lengths for his ninth
career victory and an early lead in the series points battle. Rinker's older brother and teammate Randy Rinker finished
ninth.
"This is a great way to start the season," said Terry. "We were hoping to get the job done after testing this winter in
Florida and we really like the way the new boat handles."
Team AMSOIL powerboat racer Terry Rinker earned a first round victory in Bay City. |
Bay City Final Results
- Terry Rinker
- Jim Seebold
- Wyatt Nelson
- Brian Normand
- Lynn Simburger
- Jeff Shepherd
- Dennis Klepadlo
- Yuzo Okawa
- Randy Rinker
- Mark Major
- Brian Venton
- Chris Fairchild
- Shaun Torrente
- Ned Mihajlovic
|
|
Briefly
Arctic Cat Promotes Benefits of Synthetics
The Spring 2006 issue of Arctic Cat's Ride publication extols the benefits of running its OEM-branded synthetic
motor oil in Arctic Cat ATVs, including improved protection over a wide temperature range and extended drain intervals. A
table illustrates how consumers save money by taking advantage of the extended drain intervals afforded by its synthetic
product. With AMSOIL Formula 4-Stroke® Power Sports Synthetic Motor Oil (AFF), consumers receive the best protection
money can buy for their ATVs. AFF not only saves money through extended drain intervals, Dealers and Preferred Customers pay
less than they would for Arctic Cat synthetic oil.
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Oil Analysis Tip
Timing is critical when obtaining samples for oil analysis and should be taken when the engine is at operating
temperature. Rate of particle settlement is defined by Stoke's Law. For example, the following spherical-shaped particles
can settle four inches in as little as 48 seconds:
50-micron copper particle: 48 seconds
50-micron steel particle: 2.1 minutes
50-micron chromium particle: 2.5 minutes
50-micron silica particle: 12 minutes
For best results, Oil Analyzers Inc. (OAI) recommends oil samples be taken immediately after equipment shutdown, while
the equipment is still at operating temperature. For more information on Lube Sampling see the Oil Analysis Kits page.
|
The Causes of Lubricant Foaming
Foam can seriously compromise the protection qualities of a lubricant.
Lubricant foaming can be caused by a number of factors, including over- or under-filling a component and water, coolant
and sealant contamination. Areas of the country that have recently experienced flooding often have a high level of vehicles
experiencing foaming problems
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Too much foam compromises the lubricant film necessary to adequately protect components, leading to
increased wear and component failure
|
Foam is made up of air bubbles suspended within the lubricant. A minimal level of foam is normal, but too much foam
compromises the lubricant film necessary to adequately protect components, leading to increased wear and component
failure.
Significantly over filling a component with too much lubricant is one cause of lubricant foaming. If the engine oil pan
is over filled, parts which are usually out of reach, including the crankshaft, hit the oil and whip it into a foam. The
foam takes up more space than a liquid and begins to work its way out of the component, often through the dipstick tube, PCV
system, seals or gaskets in engines and the vent tube in differentials. Under-filling a component may also put it at risk
for lubricant foaming, allowing air to enter the pump and the fluid to become contaminated more rapidly.
Transaxles and differentials often have special instructions related to proper lubricant fill levels. While it was once
common to simply fill differentials until the lubricant was level with the fill hole, it is now common to find applications
that call for a fill level below the fill hole, emphasizing the importance of knowing the particular requirements for a
piece of machinery.
Lubricant contamination may also lead to foaming. Moisture entering the engine as condensation, a byproduct of combustion
or through a coolant leak usually increases foaming problems. Components which have been submerged in water are at an
especially high risk for foaming and should have contaminated fluids changed as soon as possible to avoid component failure.
Assembly sealants are another source of potential lubricant contamination that can cause foaming.
Using a high quality lubricant, maintaining proper fill levels and keeping the lubricant free of contaminants are key to
preventing foaming problems in engines, transmissions, transaxles, transfer cases and differentials.
AMSOIL synthetic motor oils and drivetrain lubricants are formulated with premium
antifoam additives that effectively keep foam to a minimum, allowing the lubricant to deliver superior protection and
performance for extended drain intervals. In fact, AMSOIL Universal Synthetic
Marine Gear Lube exhibits outstanding resistance to foaming even when subjected to a 10% water contamination, providing
superior protection and performance in marine applications.
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The Growth of the Compact Performance Market
Just a few years ago there was concern for the future of the automotive specialty equipment market. Baby boomers were
aging and becoming less involved in the market, while Generation X seemed considerably less interested in performance
vehicles. Generation Y, however, has breathed new life into the industry and given it hope for a strong future.
SEMA began studying the compact-performance market in 1997, observing phenomenal growth over the last decade. According
to SEMA, the typical compact-performance enthusiast is between 18 and 25 years old. Unlike the previous hot-rod generation,
women have become increasingly involved in this market, comprising almost 20 percent of the entire population. As the market
has grown across the country, ethnic diversity has also become apparent.
Although Honda remains the vehicle make of choice among young compact-performance enthusiasts, other manufacturers have
been paying close attention and are designing cars aimed to attract young buyers. For example, the Honda Element, SCION xB
and Nissan Cube all feature similar styles aimed at capturing the youth market. Even manufacturers that don't currently have
a significant share of the youth market are competing for a slice of the pie. Ford, for example, has mounted campaigns to
promote the Mustang to the young.
Many differences exist between the original hot-rod generation and the one of today, many of the early hot rodders from
the 1930's ran four-cylinder cars, and just as in the past, the car lifestyle is key to the entire culture. Enthusiasts have
their own unique ways of dressing and talking, while car shows and competitions are what they live for and are the ultimate
motivation to put together the best-performing and best-looking vehicles they can.
AMSOIL synthetic motor oils are a perfect match for compact performance enthusiast,
offering second-to-none protection and performance for all makes and models of vehicles, keeping equipment running in top
condition and reducing friction for increased horsepower and improved fuel efficiency.
Top Generation Y Vehicle Makes
|
| Make |
Percent |
 |
| Honda |
25.7% |
| Nissan |
11.2% |
| Toyota |
9.3% |
| Ford |
7.4% |
| Acura |
6.9% |
| Chevrolet |
6.5% |
| Mitsubishi |
5.1% |
| Mazda |
3.8% |
| Volkswagen |
3.6% |
| Dodge |
3.1% |
|
|
