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The Original Synthetic Motor Oil

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Latest News and Information in the World of Lubrication

Reprinted from The Direct Line & The Action News

October through December 2008

Past issues of Auto Technology & Lubrication News

Performance & MPG News
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[ December 15, 2008 | December 01, 2008 | November 15, 2008 | November 01, 2008 ]
December 15, 2008
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Save Money with AMSOIL Synthetic Motor Oils

The superior quality of AMSOIL synthetic motor oils provides customers with the ultimate in protection and performance, while their extended drain capabilities provide another significant benefit: cost effectiveness. As customers struggle with rapidly increasing vehicle expenses, including high gasoline prices, they can be confident they're saving money through the use of AMSOIL synthetic motor oils. While a 3,000-mile oil change is initially less expensive than an AMSOIL oil change, the extended drain capabilities of AMSOIL synthetic motor oils save customers money in the long run. The following examples illustrate how both do-ityourself and quick lube customers save money by using AMSOIL products:

* Comparison based on a five-quart oil capacity. AMSOIL prices are based on October 1 suggested retail pricing. AMSOIL Dealers and Preferred Customers realize even greater savings.

Do-It-Yourself Example 1
A do-it-yourself customer who drives 25,000 miles per year and uses conventional motor oil and filters for 3,000-mile drain intervals must change his or her oil eight times per year:

Conventional 5W-30 or 10W-30 Motor Oil
40 quarts needed for 25,000 miles* @ $3.00/qt. x 40 = $120.00
8 Standard Oil Filters @ $6.00 per filter x 8 = $48.00
TOTAL $168.00
The do-it-yourself customer pays $21 per 3,000 miles.

A do-it-yourself customer who drives 25,000 miles per year and uses AMSOIL synthetic motor oil and high-performance Ea Oil Filters for 25,000-mile drain intervals must only change his or her oil once per year (Note: AMSOIL synthetic motor oils may be used for 25,000 miles with conventional oil filters, but filters must be changed at filter manufacturer's recommended change interval):

AMSOIL 5W-30 or 10W-30 Motor Oil
5 quarts needed for 25,000 miles* @ $8.90/qt. x 5 = $44.50
1 AMSOIL Ea Oil Filter @ $16.00
TOTAL $60.50
The do-it-yourself customer pays $7.26 per 3,000 miles and saves $107.50 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional seven times per year.

Do-It-Yourself Example 2
Even if a do-it-yourself customer drives only 15,000 miles per year, he or she will still save money by using AMSOIL synthetic motor oil:

Conventional 5W-30 or 10W-30 Motor Oil
25 quarts needed for 15,000 miles* @ $3.00/qt. x 25 = $75.00
5 Standard Oil Filters @ $6.00 per filter x 5 = $30.00
TOTAL $105.00
The do-it-yourself customer pays $21 per 3,000 miles.
AMSOIL 5W-30 or 10W-30 Motor Oil
5 quarts needed for 15,000 miles* @ $8.90/qt. x 5 = $44.50
1 AMSOIL Ea Oil Filter @ $16.00
TOTAL $60.50
The do-it-yourself customer pays $12.10 per 3,000 miles and saves $44.50 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional four times per year.

Quick Lube Example
A quick lube customer who drives 15,000 miles per year and purchases 3,000-mile oil changes must visit the quick lube five times per year:

Conventional Oil Change Price: $32.49 x 5 = $162.45

The quick lube customer pays $32.49 per 3,000 miles.

A quick lube customer who drives 15,000 miles per year and purchases 7,500-mile AMSOIL XL Synthetic Motor Oil changes must visit the quick lube twice per year:

AMSOIL XL Oil Change Price: $64.95 x 2 = $129.90

The quick lube customer pays $25.98 per 3,000 miles and saves $32.55 per year by purchasing AMSOIL XL Synthetic Motor Oil changes, while also saving the time associated with visiting the quick lube an additional three times per year.

Expanded Opportunity in the European Vehicle Market

AMSOIL has added a new supplemental partner in filtration. MANN-FILTER, with its U.S. headquarters in Portage, Mich., is the world's largest filter company and a worldwide leader in auto, light truck, heavy-duty, motorcycle and off-road filtration products.

MANN-FILTER specializes in European vehicles and provides AMSOIL Dealers and customers a greater breadth of products for vehicles like Audi, BMW, Mercedes, Volkswagen, Porsche, Volvo and Jaguar. They also build select filters for Ford, GM and Chrysler.

History of Mann+Hummel
Founded in 1941, MANN+HUMMEL develops and manufactures automotive components such as air filter systems, intake manifold systems, liquid systems and cabin air filters for the original equipment (OE) automotive industry and aftermarket filter elements for vehicle servicing and repair.

MANN-FILTER products are known for high quality and high delivery capability and a product range that covers more than 95 percent of European models in the North American market.

Oil filters from MANN-FILTER purify oil of dirt and solid particles such as dust, abated metal, carbon deposits and soot particles. The filter housing is pressure-resistant, protected against corrosion and features a longlife elastomer seal. They are low flow resistant for fast engine lubrication and come in three different forms to adjust to different application requirements: oil filter elements, spin-on oil filters and oil filters for use in transmission systems.

MANN-FILTER air filters feature optimum pleat geometry for maximum dirt holding capacity and high filtration efficiency for engine protection. They also correct air flow, enhancing engine protection. MANN-FILTER air filters effectively filter harmful particles including dust, pollen, sand, soot and water out of the intake air, ensuring only clean air makes it to the combustion chamber. The high quality of the filters offers reliable service throughout the entire service interval.

MANN-FILTER Fuel Filters
MANN-FILTER fuel filters provide unsurpassed operational safety for engines, reliably protecting the delicate injection mechanism or carburetor while removing unwanted contaminants from the fuel. They also protect the injection system from corrosion and promote long engine life.

MANN-FILTER fuel filters come in four different forms: fuel filter elements, metal-free elements, spin-on fuel filters and fuel line filters.

MANN-FILTER Cabin Air Filters
MANN-FILTER cabin air filters offer optimum ventilation inside the vehicle through low flow resistance, filtering out spores, pollen, pollution, dust and exhaust consistently throughout the entire service interval. They come with detailed fitting instructions for easy and fast installation and replacement.

By partnering with MANN-FILTER, AMSOIL Dealers can now offer customers a more complete line of filtration products for European auto, light truck, SUV and select motorcycle applications. AMSOIL will continue to offer Donaldson and WIX filters, but will only continue to sell WIX filters for European applications until January 1, 2009. Both MANN-FILTER and WIX filters will be displayed in the AMSOIL Online Product Application Guide until that time. AMSOIL will continue to offer Donaldson filters for European heavy-duty and off-road vehicles and equipment.

"With the introduction of MANN Filters, AMSOIL expands and enhances the European vehicle filter coverage for Dealers and customers," said Richard Holappa, Technical Product Manager for Filtration and Aftermarket. "Due to MANN's relationship with most European automakers, AMSOIL will provide the best performing filtration products for these applications."

All MANN-FILTER filters will be stocked in the Superior Distribution Center; the top-five selling filters will be available at distribution centers in the lower 48 states and in Canada. It is important for Dealers to note that because the filters ship from Superior, they may take two to three weeks to be delivered. For that reason, if a Dealer is aware that he or she may sell several filters, he or she may want to consider stocking a personal inventory of those specific filters.

MANN-FILTER filters should be changed in accordance with original equipment manufacturer (OEM) recommendations. Specific application information can be found in the Online Product Application Guide at

December 1, 2008
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AMSOIL Diesel Concentrate Plus Cold Flow Improver

Two fuel additives in one bottle adds convenience for diesel owners
AMSOIL Diesel Fuel Additive Plus Cold Flow Improver

AMSOIL now offers a premium, year-round diesel fuel additive that provides improved efficiency and maximum cold-weather performance. AMSOIL Diesel Concentrate Plus Cold Flow Improver (DFC) combines the superior detergency of AMSOIL Diesel Concentrate (ADF) and the excellent anti-gelling properties of AMSOIL Cold Flow Improver (ACF) in one convenient package without sacrificing performance.

Improved Efficiency
AMSOIL Diesel Concentrate Plus Cold Flow Improver is formulated with excellent detergency properties to help keep injectors, rings, piston crowns and the fuel pump lubricated. By improving injector performance, combustion becomes more efficient and less soot is generated. Diesel Concentrate Plus Cold Flow Improver cleans dirty injectors, improving fuel economy by up to five percent and restoring horsepower to like new. Acceleration is improved and with regular use, Diesel Concentrate Plus Cold Flow Improver continues to enhance performance by keeping injectors clean. The net savings on fuel expense can result in no additional cost to vehicle operation.

Superior Cold-Weather Performance
As the temperature drops, the wax naturally found in diesel fuel begins to form crystals. The point at which wax crystals form is known as the cloud point. These wax crystals eventually clog the fuel filter and starve the engine of fuel, preventing it from starting. While lowquality fuels may form wax crystals in temperatures as warm as 40°F (4°C), most fuels have a cloud point near 32°F (0°C). The point at which the wax crystals clog the fuel filter is known as the cold filter-plugging point (CFPP). AMSOIL Diesel Concentrate Plus Cold Flow Improver lowers the CFPP by as much as 34°F (19°C) in ultra-low-sulfur diesel fuel (ULSD).

It also reduces the pour-point temperature of treated diesel fuel, providing better fuel delivery to the injectors during cold weather. It is formulated with a jet-fueltype deicer that controls ice formation in all sections of the fuel system. Diesel Concentrate Plus Cold Flow Improver minimizes the need for the use of #1 diesel fuel, enabling better fuel economy, performance and lubricity. Product performance may vary depending on diesel grade and quality.

Pour Point Vs. CFPP
It is important to distinguish between CFPP and pour point. Many competitors make great claims regarding pour point, leading consumers to believe their products are superior when they actually have an inferior CFPP. Once fuel surpasses its cloud point, the wax crystals begin to clog the fuel filter. The CFPP temperature is a more important characteristic than pour point because the engine will not run if fuel cannot pass through the fuel filter.

Ultra-Low-Sulfur Diesel Fuel Challenges
The reduced sulfur levels in modern ULSD result in reduced lubricity, the property that controls wear in the fuel injectors and fuel pump. Improving lubricity in ULSD is difficult because it must be done without adding sulfur back into the fuel. Additionally, ULSD is subjected to extensive refining, making it even more difficult to treat. AMSOIL Diesel Concentrate Plus Cold Flow Improver is formulated specifically for modern ULSD fuel. It improves lubricity, helps maintain engine oil TBN and prevents soot loading.

One 16-oz. bottle of AMSOIL Diesel Concentrate Plus Cold Flow Improver treats 40 gallons of fuel. Diesel Concentrate Plus Cold Flow Improver will show no signs of solidifying in its concentrated state in the bottle until the temperature reaches -22°F (-30°C). It will only freeze in its concentrated state, and AMSOIL recommends storing it at temperatures above 0°F (-18°C). If Diesel Concentrate Plus Cold Flow Improver is allowed to freeze in the bottle it can be thawed and used. When mixed with diesel fuel, Diesel Concentrate Plus Cold Flow Improver effectively improves diesel fuel coldtemperature properties. It is recommended, however, that fuel be treated at temperatures above 32°F (0°C). Diesel Concentrate Plus Cold Flow Improver will not dissolve wax crystals which have already formed in the fuel.

AMSOIL Diesel Concentrate Plus Cold Flow Improver meets federal regulations for ULSD fuel. It complies with federal low-sulfur content requirements for use in diesel motor vehicles and non-road engines. While Diesel Concentrate Plus Cold Flow Improver is formulated specifically for ULSD fuel, it is also effective in non- ULSD fuels, including biodiesel.

AMSOIL Diesel Concentrate Plus Cold Flow Improver is specifically formulated to improve the lubrication of fuel system components, improve fuel flow, help maintain fuel integrity and prevent the fuel filter and injectors from clogging. Diesel Concentrate Plus Cold Flow Improver is recommended for diesel-powered vehicles, home heating oil and kerosene heating systems.

AMSOIL Now Offers 150 New Injen/AMSOIL Gasoline Air Intake Systems

Fresh off the introduction of Injen/AMSOIL Cold Air Induction Systems for gasoline auto and light truck applications, AMSOIL is adding 150 additional gasoline air intake systems.

Market for Air Intake Systems
According to SEMA (Specialty Equipment Manufacturers Association), a new air intake is one of the first aftermarket modifications a car owner makes to his or her vehicle.

Because air intake systems consistently rank as the most popular consumer aftermarket accessories purchased, the AMSOIL partnership with Injen provides a fantastic selling opportunity for AMSOIL Dealers.

Injen/AMSOIL Air Intake Systems

Intake System Design
Cold air intake systems serve several important functions. Primarily, they are used to increase the amount of oxygen available to the engine, increasing power. Because cool air has greater density than hot air, aftermarket intakes improve combustion of fuel by capturing cooler air from outside the engine compartment. In addition, an aftermarket air intake system increases the diameter of the intake as compared to the original equipment, increasing air flow into the engine and making more oxygen available during the combustion process. By designing a more direct route for the air entering the engine, as well as a smoother interior surface for the intake, air resistance is reduced and air flow is increased. Air intake systems can improve gas mileage and increase performance, and they also add a sleek, custom look to a vehicle.

Injen/AMSOIL intake systems offer quick and easy installation. Kits include installation instructions complete with photos and descriptions. Short ram kits can be installed in as little as 15 minutes, and the majority of the systems can be installed in 45-60 minutes. Each of the 150 new and current Injen/AMSOIL kits fall into one of four categories:

2008-12_injen-sp (6K)

SP Intake Systems
SP Intake Systems feature the patent-pending MR technology process for optimal gains and a safe air-tofuel (A/F) ratio. The SP Series is the world's first tuned intake system, and is effective for both cold air and short ram systems.

IS Intake Systems2008-12_injen-is (6K)
The IS Series features a traditional, under-the-hood intake system that is placed in the stock location of the factory air-box system. Each system is built from T-6 aluminum alloy to ensure the lightest possible design. The IS systems are certified, or pending certification, by the California Air Resource Board and are backed by Injen Technology's limited lifetime warranty.

IS Intake Systems are dyno-tuned for peak performance. They are constructed of 6061 aluminum aerospace alloy and feature tig-welded ports and brackets and stainless steel clamps.

2008-12_injen-rd (6K)

RD Series Race Division Intake Systems
An RD intake system is a cold air intake system for the enthusiast seeking mid-range power. The intake tube is strategically placed behind the front bumper to pull in colder, denser air. All RD systems are certified, or pending certification, by the California Air Resource Board and backed by Injen Technology's limited lifetime warranty.

RD Series systems are dyno-tuned for peak performance gains and have a polished aluminum finish. They feature a direct bolt-on application and are constructed of 6061 aluminum aerospace alloy.

Power-Flow Intake Systems
2008-12_injen-pf (14K)Specifically designed for high performance trucks and SUVs and engineered to meet the highest industry standards, Power-Flow Intake Systems feature the best technology available to provide users with optimal results.

Injen/AMSOIL Power-Flow Intake Systems provide the highest horsepower and torque gains within safe A/F ratio limits.

The Variable induction (Vi) technology regulates air flow into the air chamber for quiet operation, allowing for added air flow and power on demand.

AMSOIL Ea Air Filters
All Injen/AMSOIL systems feature AMSOIL Ea Air Filters (EaA), offering state-of-the-art filtration efficiency while providing excellent protection and air flow. The cleanable and reusable Ea filter element, with routine maintenance, provides longer filter life for substantial cost savings when compared to conventional filters. Some systems also feature removable pre-filters, which remove larger dirt particles and extend the lives of the Ea Air Filters.

The larger inlet of the air intake systems increases horsepower and torque while providing more passing power for changing lanes, especially while towing. The larger inlet also improves acceleration as the smooth flow tube design straightens out the entering air for a quicker response from the throttle.

The design of the filter also improves performance. The 360° accordion-style filter element provides 500 percent more surface area, maximizing air flow into the engine.

2008-12_neon (30K)

Injen/AMSOIL Co-Branding
Like with the previously-introduced diesel and gasoline intake systems, the Injen and AMSOIL logos appear on all packaging components, filters, ads and everywhere else the product is available or advertised.

AMSOIL Dealers have a unique opportunity to exclusively sell these new applications for 90 days. The kits will only be available through AMSOIL Dealers during this time, after which they will be released to the rest of the market.

"The addition of the Injen/AMSOIL intake systems to the strong line of AMSOIL filtration products represents an exciting opportunity for Dealers to expand sales and reach out to a broader base of customers," said Director of Aftermarket Products Karl Dedolph. "Injen/AMSOIL intake systems represent the highest level of technology available on the market today, and provide unsurpassed benefits to users."

For a complete list of products and applications go to the AMSOIL Corporate website.

November 15, 2008
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New AMSOIL Power Steering Fluid

AMSOIL Synthetic Power Steering Fluid

Most power steering systems use a belt-driven pump to provide hydraulic pressure to the system. The pump, usually a rotary vane pump, is driven by the vehicle's engine. As the speed of the engine increases, the pressure in the hydraulic fluid also increases, necessitating the incorporation of a relief valve to allow excess pressure to be bled away.

While the power steering is not being used (driving in a straight line), twin hydraulic lines provide equal pressure to both sides of the steering wheel gear. When torque is applied to the steering wheel, the hydraulic lines provide unequal pressures, providing assistance in turning the wheels in the intended direction. Other modern hydraulic power steering systems include an electronic pressure valve which can reduce the hydraulic pressure of the power steering lines as the vehicle's speed increases. This is known as variable assist power steering.

Why Change Power Steering Fluid?
Power steering fluid is one of the most neglected fluids under the hood because most people don't think about it unless there is a problem. Consumers realize that power steering systems require additional fluid occasionally, but do not realize that power steering fluid should be changed at regular intervals. Many original equipment manufacturers (OEMs) recommend changing power steering fluid due to the accumulation of wear material and other debris within the power steering system. For example, Dodge recommends changing the power steering fluid in its 2005-2008 Magnum and Charger models every 60,000 miles. In addition, power steering fluid has a service life, just like any other lubricating fluid. It is subject to temperature extremes and must combat contaminants while simultaneously fulfilling its role as a hydraulic fluid.

AMSOIL Power Steering Fluid
AMSOIL Synthetic Universal Power Steering Fluid provides excellent wear protection. Its synthetic formulation delivers better lubricity and reduced friction, resulting in cooler operating temperatures, longer component life and quieter operation. AMSOIL Power Steering Fluid is formulated with a high viscosity index. Its low pour point ensures immediate lubrication at startup and in cold temperatures, yet it resists thermal breakdown and maintains maximum protection in high temperatures.

AMSOIL Synthetic Universal Power Steering Fluid meets or exceeds motor vehicle specifications for use in GM, Chrysler, Honda, Ford, Volkswagen, Mercedes, Saab, Subaru and Audi applications.
♦ Ford 9M2C138-CJ, M2C33-F & ESW-M2C128-C&D
♦ Volkswagen TL-VW-570-26 & TL-52146
♦ GM 9985010 Saginaw Power Steering Systems
♦ DaimlerChrysler MS1872 & MS5931F
♦ America Motor Corporation C4124
♦ Navistar TMS 6810
♦ Acura/Honda
♦ Mercedes Benz
♦ Saab
♦ Subaru
♦ Audi

Power Steering Fluid Extraction Pump

Fluid Extraction Pump
To aid in the removal of used fluids when servicing vehicles, AMSOIL now offers a fluid extraction pump (G2576). The AMSOIL Fluid Extraction Pump features a high-quality, heavy-duty barrel and premium Viton suction gaskets. Viton gaskets are more resilient and resistant to solvents than natural rubber or nitrile gaskets, ensuring better suction and longer life. This high-quality pump can be used to remove old power steering fluid when converting a vehicle to AMSOIL Power Steering Fluid. It can also be used to remove other fluids such as engine oil, drivetrain lubricants and engine coolant.

Motorist Searching for More MPG Find Help with AMSOIL

As fuel costs continue to rise, consumers nationwide are scrambling for ways to improve fuel efficiency. New gadgets and theories abound, but true improvement of fuel economy in modern cars and trucks, without the expense of engine conversions or the gamble of unproven devices, is available through synthetic lubrication and superior fuel additives.

Converting a vehicle's engine, transmission and differential to synthetic lubricants can result in a fuel economy improvement of 2-5 percent, or even more in some customers' vehicles. However, one of the simplest and most cost-effective methods of improving fuel economy is through the use of high-quality fuel additives. AMSOIL P.i. for gasoline engines and AMSOIL Diesel Concentrate for diesel engines increase fuel efficiency by removing engine deposits and improving the combustion of fuel.

AMSOIL Fuel Additive AMSOIL Fuel Additive

AMSOIL P.i. is the most potent gasoline additive available today. As a concentrated detergent, it is unsurpassed in cleaning combustion chamber deposits, intake valve deposits and port fuel injector deposits. It is not a question of whether or not a vehicle has accumulated engine deposits, it is a question of how badly they've accumulated. Fuel system deposits result in the following:
♦ Lost fuel economy
♦ Lost power and poor throttle response
♦ Failed emission tests
♦ Poor drivability - surging, hesitation, stalling, rough idle
♦ Engine knocking (pinging) and rap
♦ Difficult starts

P.i. is the Solution
AMSOIL P.i. is the answer for motorists searching for more MPG. It helps maintain peak engine efficiency, fuel economy, power and drivability in newer, low-mileage engines. In engines with accumulated deposits, testing showed AMSOIL P.i. provided an average fuel economy increase of 2.3 percent, and up to 5.7 percent.

AMSOIL P.i. is so powerful, AMSOIL has backed it up with a money-back guarantee. If customers with at least 25,000 miles on their vehicles don't see improved fuel efficiency after one tank of P.i.-treated gas, AMSOIL will refund their money. Qualifying conditions and the rebate form are available at promos/P.i.GuaranteeGen.pdf.

AMSOIL Diesel Concentrate
AMSOIL Diesel Concentrate provides maximum diesel operating efficiency. It compensates for the varying quality of different fuels (including biodiesel) and the deficiencies of today's ultra-low-sulfur diesel fuel (ULSD) for better engine operation. Diesel Concentrate cleans dirty injectors, improving fuel economy by up to 5 percent and restoring horsepower to like-new levels. Acceleration is improved and with regular use, AMSOIL Diesel Concentrate continues to enhance performance by keeping injectors clean. The net savings on fuel expense can result in no additional cost to vehicle operation.

AMSOIL Dealers Have the Advantage
In today's automotive marketplace, AMSOIL Dealers have the advantage. AMSOIL offers the products motorists need: Top-quality synthetic lubricants that provide extended drain intervals, extended equipment life and improved performance; the world's most advanced filtration line that offers extended filter life and superior filtering efficiency and gasoline and diesel fuel additives that really work. Like all other AMSOIL products, AMSOIL fuel additives perform as advertised, delivering real-world benefits that consumers can see almost immediately. With fuel additive sales skyrocketing, AMSOIL Dealers are in position to garner great sales.

November 1, 2008
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New AMSOIL Dominator
Racing Oils

Dominator line expands to include three new premium racing oils.

AMSOIL now offers three new premium synthetic racing oils specially formulated to withstand the rigors of highperformance and racing applications. AMSOIL Dominator® Synthetic 5W-20, 10W-30 and 15W-50 Racing Oils provide superior performance and maximum protection in extreme environments.

Ask any snowmobile or two-stroke motocross racer about AMSOIL and he or she knows the name Dominator. AMSOIL Dominator Synthetic 2-Cycle Racing Oil has earned a reputation for providing maximum power output while maintaining maximum protection in two-stroke racing and high-performance applications. The name recognition, reputation and superior performance of Dominator Synthetic 2-Cycle Racing Oil is so widespread, AMSOIL has adopted the Dominator name for its new line of racing oils.

Three Viscosities, One Additive Package
Racing and high-performance engines subject motor oil to elevated RPM, high temperatures and shock-loading. AMSOIL Dominator Synthetic Racing Oils were developed to address these extreme conditions and provide high-quality AMSOIL performance and protection for a variety of racing and high-performance applications. All three Dominator Racing Oils feature the same additive package, providing maximum durability in multiple viscosities. Their shear-stable formulation was engineered to provide maximum horsepower without sacrificing engine protection. Dominator Racing Oils provide straight-grade protection in a multi-grade formulation.

Maximum Durability, Maximum Wear Protection
AMSOIL Dominator Synthetic Racing Oils feature an additive package heavily fortified with zinc and phosphorus for superior long-term wear protection (see Four-Ball wear graphs). Designed for maximum durability, their shear-stable formulation ensures critical engine components are protected from the start of the race to the checkered flag. The superior additive technology of Dominator Synthetic Racing Oils provides unmatched durability in extreme conditions.

Superior Performance
The proprietary friction modifier of Dominator Synthetic Racing Oils provides reduced friction for maximum power and cooler engine temperatures, resulting in improved lap times and longer-lasting equipment.

AMSOIL Synthetic Racing Oil

Protection from Startup to the Checkered Flag
The multi-viscosity designs of Dominator Synthetic Racing Oils deliver maximum protection in temperature extremes. Dominator Racing Oils offer excellent coldstart protection and maintain superior film strength during high-temperature operation on the track.

Superior-Quality Oils, No Discrimination
Many oil companies produce specialty racing oils for elite groups and do not offer them to the general public. For instance, several popular oil manufacturers produce racing oils offered only to NASCAR racers. AMSOIL receives inquiries as to why the company does not offer "special," higher-quality or NASCAR oils. The answer is all AMSOIL synthetic motor oils are already formulated to a higher level than competitors' oils, and AMSOIL Dominator Synthetic Racing Oils are no exception. They provide maximum performance and superior protection for all high-performance racing and street applications. The same AMSOIL Dominator Synthetic Racing Oils that are used in the engines of AMSOIL corporately-sponsored racers, including Scott Douglas and Mike Oberg, are available to everyone.

AMSOIL 5w-20 Synthetic Racing Oil

Dominator 5W-20 Racing Oil
AMSOIL Dominator Synthetic 5W-20 Racing Oil (RD20) is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning and nitrous oxide gas-injected engines operated under severe conditions. Applications include the following:
♦ Modified Small Block ♦ Asphalt Late Model ♦ GM Crate Late Model ♦ NHRA Stock Eliminator ♦ Bracket ♦ Midget ♦ Legend ♦ Kart ♦ Junior Dragster ♦ Other domestic and import high-performance racing and street applications requiring 20-weight oil. The low-viscosity formulation and robust additive package of Dominator 5W-20 make it ideal for use as a high-strength qualifying oil.

5W-20 Dominator Graph AMSOIL Synthetic 10W-30 Racing Oil

Dominator 10W-30 Racing Oil
AMSOIL Dominator Synthetic 10W-30 Racing Oil (RD30) is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning and nitrous oxide gas-injected applications operated under severe conditions. Applications include the following:
♦ Asphalt Late Model ♦ Dirt Late Model ♦ Modified Big Block ♦ Modified Small Block ♦ GM Crate Late Model ♦ Marine ♦ Sprint ♦ Midget ♦ Legend ♦ Kart ♦ Other domestic and import high-performance racing and street applications requiring 30-weight oil.

10W-30 Dominator Graph AMSOIL Synthetic 15W-50 Racing Oil

Dominator 15W-50 Racing Oil
AMSOIL Dominator 15W-50 Racing Oil (RD50) is recommended for high-rpm, high-horsepower, turbo/supercharged, gasoline- or alcohol-burning, nitro-fueled or nitrous oxide gas-injected applications operated under severe conditions. Applications include the following:
♦ Big Bore ♦ Asphalt Late Model ♦ Dirt Late Model ♦ Modified Big Block ♦ Ford Crate Late Model ♦ Dodge Crate Late Model ♦ Endurance ♦ Rally ♦ Truck-Pull ♦ Aluminum Block ♦ Marine ♦ Other high-performance racing and street applications requiring 50-weight oil.

Larger 15W-50 Graph

AMSOIL Dominator Synthetic 5W-20, 10W-30 and 15W-50 Racing Oils are now available. AMSOIL Series 2000 Synthetic 20W-50 Racing Oil (TRO) is discontinued and available while supplies last. The price of Dominator Synthetic 15W-50 Racing Oil is slightly higher than the price of Series 2000 Synthetic 20W-50 was and reflects a general price adjustment effective August 1.

New 10W-30 Viscosity Joins Motorcycle Oil Lineup

10W-30 Viscosity Synthetic Motorcycle Oil

Motorcycle applications place greater and more diverse demands on lubricants than automobiles, and conventional motor oil chemistries typically fall short of providing an adequate level of protection. The introduction of the reformulated AMSOIL Synthetic 10W-40 and 20W-50 Motorcycle Oils in 2005 addressed the special needs of motorcycles head-on, providing maximum protection and performance and effectively extending equipment life. As fuel economy has become increasingly important in today's world of record gas prices, more equipment manufacturers have begun recommending lighter viscosity SAE 30 oils. In order to meet this new demand, AMSOIL is introducing its new 10W-30 Advanced Synthetic Motorcycle Oil (MCT). Formulated with the same proven technology as 10W-40 and 20W-50 Synthetic Motorcycle Oils, it provides maximum protection and fuel economy for motorcycle, scooter, ATV and UTV engines specifying an SAE 30 or 10W- 30 viscosity, as well as transmissions specifying an SAE 80, API GL-1 gear lubricant.

Reduces Friction, Heat, Wear and Deposits
AMSOIL 10W-30 Synthetic Motorcycle Oil keeps engines running cool by effectively reducing friction and heat, and it contains a heavy treatment of antiwear additives to provide maximum wear protection over a broad operating temperature range (see graph). It is extremely resistant to volatility (see graph), reducing oil consumption, oil thickening and deposit formation.

Provides Extreme Pressure Quality Protection for Gears
Because it is shear stable and does not thin out from mechanical activity, AMSOIL 10W-30 Motorcycle Oil also provides superior transmission protection without the negative effects of extreme pressure additives, such as poor wet clutch performance.

10W-30 Motorcycle Oil Wear Graph

Delivers Superior Rust and Corrosion Protection
Motorcycles are prone to rust from storage, humidity and short drives that can lead to uncontrolled wear, compression loss and blow-by. Unlike many motorcycle oils, AMSOIL 10W-30 Motorcycle Oil contains special antirust agents that deliver superior rust protection, while its high TBN (see graph) provides greater protection from acid corrosion and helps maintain internal engine cleanliness.

Provides Excellent Wet Clutch Performance
AMSOIL 10W-30 contains no friction modifiers and promotes smooth shifting and positive clutch engagement. It controls heat and prevents slippage and glazing, promoting longer clutch life.

Service Life
AMSOIL 10W-30 Advanced Synthetic Motorcycle Oil is recommended for use up to twice the motorcycle manufacturer change interval (miles/hours) or one year, whichever comes first, in engines and transmissions. When using an engine oil filter other than AMSOIL Ea, change the filter at standard intervals.

For off-road use, change AMSOIL 10W-30 at motorcycle manufacturer intervals.

Racing or modified engines are excluded from extended drain interval recommendations. Oil changes are at the owner's discretion.

PI Performs

PI Bottle

The high price of fuel is a major area of concern for people and businesses. As prices continue to rise and set record highs, fuel economy has become increasingly important for customers everywhere, and people are doing everything they can to stretch their fuel dollars. Auto dealerships have targeted fuel efficiency as a significant selling point. Many are having difficulty keeping fuel efficient hybrid models in stock, while fuel inefficient truck and SUV sales have slumped.

Unfortunately, as fuel prices have soared, so has the proliferation of questionable products that tout improved fuel economy benefits but cannot live up to their marketing hype. Government agencies such as the Federal Trade Commission have been busy seeking out and punishing some of the worst offenders.

AMSOIL P.i. Performance Improver, on the other hand, offers proven performance. It increases fuel economy, reduces emissions and restores vehicle power and performance by dissolving and removing combustion chamber, intake valve and fuel injector deposits. In fact, field testing shows AMSOIL P.i. provides an average fuel economy improvement of 2.3 percent and up to 5.7 percent (see graph).

Because of this substantiation, as well as the company's confidence in the performance benefits of P.i., AMSOIL is offering a money-back guarantee on the product's fuel economy benefits. If a customer does not see fuel economy improvement in his or her vehicle after first-time use of P.i., AMSOIL will refund the purchase price of the product.

The P.i. money-back guarantee offer is good through December 31, 2008 and is open to everyone, including Dealers, Preferred Customers, retail customers, catalog customers, commercial and retail accounts. Because the most dramatic fuel economy improvement is achieved after first-time use of P.i. in a vehicle with accumulated deposits, the P.i. moneyback guarantee is limited to vehicles with a minimum of 25,000 miles that have not previously been treated with P.i. and have not undergone any fuel system or fuel injector cleaning procedure. P.i. must be used with a full tank of gas, and the P.i.-treated gas must be run until the tank is near-empty before filling up again. Fuel economy measurement will then be taken on the tankful of gas following the P.i.-treated tank of gas.

Because potential customers have nothing to lose, the P.i. money-back guarantee is an excellent opportunity for Dealers to increase their sales of P.i. and other AMSOIL products. P.i. is an ideal door-opener. Once customers experience the benefits, they may be interested in the benefits of other products in the AMSOIL line.

Customers are eligible for the refund if they do not see a fuel economy improvement following use of the subsequent tank of gas after P.i. treatment. If a customer has not received a fuel economy benefit and wishes to take advantage of the money-back guarantee, he or she may simply download and print the rebate form from the AMSOIL Corporate Website at The form contains complete qualification details and must be completely filled out and mailed with the P.i. purchase receipt to the following address:

P.i. Money-Back Guarantee
925 Tower Avenue
Superior, WI 54880-1527