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High Tech Computers Aid Snocross Team
Information is gathered from the sled after a heat.
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The data is downloaded into a computer for analysis.
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Team AMSOIL flies higher and runs faster in part to the cutting edge info of the DRAK.
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The technology has been used in IRL, NHRA and NASCAR for years. High-tech has now made its way from banked asphalt ovals
to the big air jumps and moguls of snocross.
The difference between winning and losing is sometimes measured in microns. Just the slightest change to clutch setting,
a plug gap or an air-flow jet can mean the difference between checkered flags and crumpled dreams.
AMSOIL snocross team owner Steve Scheuring has always led the way in cutting-edge technology as the first Independent
with a bonafide race shop, test track, snow-making equipment and a tractor-trailer. The innovation continues with the
addition of the DRAK System. The 2004 AMSOIL sleds have been fitted with digital recording systems which monitor engine RPM,
jackshaft speed, exhaust gas temp, water and air temperature to name just a few things. That raw data is fed to a computer
which graphs the results. Clear trends and problems can be diagnosed. Weather plays a huge factor in snowmobile performance.
The DRAK System takes it into account.
In NASCAR, changes can be made during pit stops. At a snocross event any changes are made between rounds. A great example
of this was at the Duluth National Snocross. The computer showed a slight "over rev" at the starting line. An adjustment was
made to the clutches. This allowed for shifting into a higher gear faster which led to better starts off the line.
The tool is only as good as the team that uses it and Team AMSOIL is one of the best. Scheuring points out there is more
than 70 years experience working on each of the sleds. He says, "One of the keys to our success is a great melding of old
school knowledge and work ethics with cutting-edge technology and enthusiasm. You can teach old dogs new tricks."
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AMSOIL Continues Association With Racing Against Cancer
The Racing Against Cancer team uses AMSOIL products to help achieve its goals.
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It began as a seed of an idea nearly eight years ago. The thought was to raise money and awareness about cancer through
racing.
AMSOIL Dealer Richard Bowling of West Haven, Conn., has joined other team sponsors to see the program germinate into a
powerful and enlightening force in the race against cancer.
Last season the program raised nearly $75,000 to reach a cumulative total topping $250,000. The Foxwoods Resort and
Casino matches driver earnings with proceeds going to the American Cancer Society and other notable cancer research and
support organizations.
Scott Gregory's purple and white #94 Chevrolet Silverado completes in the northeast region of the American Race Truck
Series with the red, white and blue AMSOIL logo proudly displayed. Racing Against Cancer teams can be seen in all types of
racing including karting, powerboats and dirt modifieds. Watch for Phil Rondeau's #19 Monte Carlo competing in the USAR
Hooter's ProCup Series. Gregory will be back in the truck when the series begins again in the spring.
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Those Who Can't Hear Cheer for AMSOIL Sponsored Racer
The red # 71 of Caleb Holman gets attention prior to race day. His main sponsor is Deaf City of Refuge, a
place for deaf orphans.
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Holman not only changes tires, he changes lives of those less fortunate.
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They'll never hear a motor's roar or the ovation of cheering race fans, but they are the strongest supporters of on
inspiring driver with their resounding love and enthusiasm.
Caleb Holman is an accomplished driver on the ARCA RE/MAX series. Holman started in go-karts at age seven and by age 13
was in mini-stock cars. He won a Sportsman Track Championship in 2001. The 20-year-old driver was voted "Most Popular" in
1999 and 2001. People knew he was something special, but he had a higher calling.
Holman has his sites set on winning for the children.
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Teams are almost always looking for sponsors, those businesses and individuals who are willing to contribute product or
cash in exchange for promotion and publicity. AMSOIL Dealer Barry Gibson of Coeburn, Va., had faith in Holman and had been
with the team for some time. Then, in 2003 a new ARCA team was announced with Holman as the driver. Deaf City of Refuge had
something to say and wanted Holman as its messenger. As they say, "The Lord works in mysterious ways." So, the kid from
Abingdon, Va., was brought together with some disadvantaged kids in Baton Rouge, La. The red # 71 Monte Carlo was on a
divine mission.
Deaf City of Refuge provides a haven for deaf orphans. The children are taught values and given an education that raises
their spirits, installs integrity and gives them hope for a better future. Often without role models, the kids have been
given a hero.
Because the team doesn't have the financial resources to run multiple cars and a complete series, Holman carefully
chooses his races. Charlotte, Mich., and Nashville are amoung his favorites. The team has worked up to bigger stages like
last May's NASCAR Busch Hardee's 250 in Richmond, Va. He finished 32nd in that race. More Busch events could mean more
money, but it's not so much the tracks, but the course Holman's life in on.
Holman's not breaking the bank with purse money. Typically, it costs more to race than what he gets back. But Holman
feels he's getting back so much more. His strong Christian values allow him to press on. It's for the children he
remembers.
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S.O.D. TEAM AS GOOD AS G.O.L.D.
Tom Miller puts 20 years of racing and 30 years of AMSOIL to the test.
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This "Rookie of the Year" is no rookie at all. Tom Miller has been racing for over 20 years. In fact, this is his third
"Rookie" award. He has championships, too. This Fruitport, Mich. driver has driven to victory in sprint and stock cars. He's
a veteran racer. He's seen and tried many motor oils in his cars. Miller made the change to AMSOIL synthetic motor oil and
he's not about to switch back.
Miller was approached by AMSOIL Direct Jobber John Breen of Grandville, Mich. early in the 2003 season about the race
car. Miller was racing the Michigan Sprints on Dirt of S.O.D. series. Breen suggested AMSOIL Super Heavy Weight SAE 60
Racing Oil for the alcohol-fueled car. Miller says, "After on week there was an increase in oil pressure, a decrease in
engine temperature and a noticeable increase in engine response." The team went on to finish the series 15th in a field of
75 cars. "After inspection of the AMSOIL Racing Oil it was apparent it did its job as the alcohol separated from the oil and
evaporated out. This was not happening with the conventional oil."
The team hauler is showing the results of the addition of AMSOIL 20W-50 Synthetic High Performance Motor Oil. Miller says
the fuel economy has been noticeable. "Our team is impressed with the improvements," says Miller. "Especially impressive is
the fact that the AMSOIL Super Heavy Weight SAE 60 Racing Oil is specially formulated for alcohol burning cars . . . and it
works!"
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Father and Son Prove AMSOIL Value On and Off the Track
Corey Crawford shows he and AMSOIL are number one.
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Jerry Crawford sets up shop trackside.
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Corey Crawford puts everything into his motocross racing. He finished the season with a broken collar bone. It didn't end
his season. Corey rode with the pain. Corey's father, AMSOIL Dealer Jerry Crawford of Kalispell, Mont., puts only the best
lubricants in the bike. It's the team's gain.
Racing in Montana is always interesting, says Corey's mother Donna. The weather is unpredictable. The terrain is
unpredictable. The racing is unpredictable. The only thing predictable is the unparalleled quality of AMSOIL 2-Cycle
Oil.
Corey finished the year by taking home the first place trophy at a fall event in Polson, Mont. Jerry was a winner, too.
Of the season he said, "We set up our AMSOIL booth at the races. At the beginning of the year many people weren't familiar
with AMSOIL.
The name is more recognized now and we continue to convert more people to synthetic oils."
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Hurricane Warning
Scott Adema celebrates a win at New Smyrna Speedway.
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There's a hurricane warning for Florida. Race teams are on alert. Hurricanes are calmness wrapped in a fury and that
apply describes Scott Adema and Hurricane Racing. This team can bring it. Adema has battled in open-wheel modifieds and now
wreaks havoc in sprints.
AMSOIL Direct Jobber Elmer Goyette of Naples, Fla. sponsors the Hurricane Racing team and calls it, "a first class
operation." Adema was ranked third in points on the Tampa Bay Area Racing Association before an accident curtailed plans for
a championship run. His first career sprint win came at New Smyrna Speedway. "Scott's win was like David beating Goliath,"
recalls Scott's father Jerry. Adema blew around the track at 164 mph and into victory lane.
Adema may not go buck for buck with million-dollar programs, but there's gold in his engine. When Hurricane Racing comes
to town it's time to board up the windows and move to higher ground. Adema is about to blow in.
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